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Impact of customer satisfaction, customer retention , perceived quality on loyalty of the Nepalese commercial banks / Rina Gurung
Title : Impact of customer satisfaction, customer retention , perceived quality on loyalty of the Nepalese commercial banks Material Type: printed text Authors: Rina Gurung, Author Publication Date: 2014 Pagination: 105p. Size: GRP/Thesis Accompanying material: 2/B General note: Includes bibliographies Languages : English Descriptors: Banking
Banks
Commercial banks
Customers
Financial institutions
NepalKeywords: 'banking systems customer satisfaction Case studies customer retention Nepal commercial banks banks' Class number: 332.12 Impact of customer satisfaction, customer retention , perceived quality on loyalty of the Nepalese commercial banks [printed text] / Rina Gurung, Author . - 2014 . - 105p. ; GRP/Thesis + 2/B.
Includes bibliographies
Languages : English
Descriptors: Banking
Banks
Commercial banks
Customers
Financial institutions
NepalKeywords: 'banking systems customer satisfaction Case studies customer retention Nepal commercial banks banks' Class number: 332.12 Hold
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Barcode Call number Media type Location Section Status 32/D 332.12 GUR Thesis/Dissertation Uniglobe Library Social Sciences Available Impact of different promotional strategies on bank performance: a case of Nepalese commercial banks / Pratibha Neupane
Title : Impact of different promotional strategies on bank performance: a case of Nepalese commercial banks Material Type: printed text Authors: Pratibha Neupane, Author Publication Date: 2017 Pagination: 89p. Size: GRP/Thesis Accompanying material: 10/B Languages : English Descriptors: Banks
Banks and banking
PromotionKeywords: 'promotional strategies return on assets return on equity personal selling' Class number: 378.12 Abstract: Promotion is the direct way that an organization attempts to reach its customers. It is performed through the five elements of promotion mix including advertising, sales promotion, personal selling, public relations and direct marketing. Globalization is the most potential force shaping the business and economic activities today around the world. Technological and scientific advancement has reduced the entire world to neighborhoods, which has reshaped the way of carrying out various business activities around the globe. Various promotional activities are needed to be carried out by different entity to promote their product to satisfy customer’s needs.With the growing importance of the financial sector, pressures are growing for more effective marketing management of the financial services sector is continuing to grow in terms of turnover and profit. Thus, has a supreme impact on the other spheres of the economy.Consequently, there is currently growing interest in applying market-focused organization first determines the potential customer’s desire, and then builds the products or services.
Literatures suggest that companies benefit from being able to promote their product and reach customers need in this competitive environment. There is strong consensus as such activities could potentially lead to firm’s better performance or as a source of sustained competitive advantage. Many studies have shown positive relationship and some studies have shown negative or no relationship between company’s promotional strategies practices and firm performance. Against these backdrops, this study mainly aimed at examining the impact of different promotional strategies on bank’s performance of Nepalese commercial banks. The quantitative sample of this study included primary data of 16 Nepalese commercial banks with 176 observations for the year 2016/17.
The study shows that advertising, personal selling, direct marketing, sales promotion and public relation have positive effect on return on assets. Likewise, advertising, personal selling, direct marketing, sales promotion and public relation have positive impact on return on equity. The study also reveals that effective promotional strategies have a significant and positive impact on the profitability of Nepalese commercial banks.
Recommendations are given on the basis of the findings of the study. The results of the study suggest that management should realize the importance of promotional strategies for the success of their organization. Hence, if the Nepalese commercial banks have effective promotional strategies in the form of advertising, personal selling, direct marketing, sales promotion, public relation it will tend to increase the firm performance.
Impact of different promotional strategies on bank performance: a case of Nepalese commercial banks [printed text] / Pratibha Neupane, Author . - 2017 . - 89p. ; GRP/Thesis + 10/B.
Languages : English
Descriptors: Banks
Banks and banking
PromotionKeywords: 'promotional strategies return on assets return on equity personal selling' Class number: 378.12 Abstract: Promotion is the direct way that an organization attempts to reach its customers. It is performed through the five elements of promotion mix including advertising, sales promotion, personal selling, public relations and direct marketing. Globalization is the most potential force shaping the business and economic activities today around the world. Technological and scientific advancement has reduced the entire world to neighborhoods, which has reshaped the way of carrying out various business activities around the globe. Various promotional activities are needed to be carried out by different entity to promote their product to satisfy customer’s needs.With the growing importance of the financial sector, pressures are growing for more effective marketing management of the financial services sector is continuing to grow in terms of turnover and profit. Thus, has a supreme impact on the other spheres of the economy.Consequently, there is currently growing interest in applying market-focused organization first determines the potential customer’s desire, and then builds the products or services.
Literatures suggest that companies benefit from being able to promote their product and reach customers need in this competitive environment. There is strong consensus as such activities could potentially lead to firm’s better performance or as a source of sustained competitive advantage. Many studies have shown positive relationship and some studies have shown negative or no relationship between company’s promotional strategies practices and firm performance. Against these backdrops, this study mainly aimed at examining the impact of different promotional strategies on bank’s performance of Nepalese commercial banks. The quantitative sample of this study included primary data of 16 Nepalese commercial banks with 176 observations for the year 2016/17.
The study shows that advertising, personal selling, direct marketing, sales promotion and public relation have positive effect on return on assets. Likewise, advertising, personal selling, direct marketing, sales promotion and public relation have positive impact on return on equity. The study also reveals that effective promotional strategies have a significant and positive impact on the profitability of Nepalese commercial banks.
Recommendations are given on the basis of the findings of the study. The results of the study suggest that management should realize the importance of promotional strategies for the success of their organization. Hence, if the Nepalese commercial banks have effective promotional strategies in the form of advertising, personal selling, direct marketing, sales promotion, public relation it will tend to increase the firm performance.
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Barcode Call number Media type Location Section Status 408/D 378.12 NEU Thesis/Dissertation Uniglobe Library Social Sciences Available Impact of emotional intelligence on employee job satisfaction and employee commitment in Nepalese commercial Banks / Sriya Dhital
Title : Impact of emotional intelligence on employee job satisfaction and employee commitment in Nepalese commercial Banks Material Type: printed text Authors: Sriya Dhital, Author Publication Date: 2017 Pagination: 89p. Size: GRP/Thesis Accompanying material: 10/B Languages : English Descriptors: Banks
Banks and banking
Employees
Job satisfactionClass number: 332.1 Abstract: The banking sector of any country plays an important role in the development of the nation. Banking sectors has become the backbone of the modern business; development of any country mainly depends upon the banking system. The banking industry is greatly influenced by the advanced technology and globalization. Nepalese banking industry should focus on attracting, developing and retaining skilled manpower to face the challenge. Thus, today the human resource practice has a great role to satisfy employee in Nepalese banking industry. Banking enterprise is unique to the extent that it depends on managerial competence and public confidence. To this degree, bank managers should be composed of pro-active human resources of proven track records in banking who have distinguished themselves as good managers of human and materials resources in banks. A person’s emotional state has a lot to do with perception. A strong emotion such as a total distaste for an organizational policy can make a person perceive negative characteristics in most organizational polices and¬¬¬¬¬¬¬ rules. Determining a person’s emotional state is difficult because strong emotions often distort perception, manager needs to discover which issue or practices that trigger strong emotions within subordinates and customers (Ugoani, 2012).
Emotional intelligence is one of the important predictor and has significant impact on your professional career. That’s why it’s vital to understand what it is, and its importance in the workplace. People have different personalities, emotional capabilities and strengths, and these factors can greatly impact the way they work. Emotional intelligence is applicable to every human interaction in business: from staff motivation to customer service, from brainstorming to company presentations.
The relationship of self-awareness, social-awareness, relationship management and self-management with employee job satisfaction and employee commitment has been widely analyzed. Employee job satisfaction and employee commitment are selected as outcomes and these are the dependent variables. Self-awareness, social-awareness, relationship management and self-management are independent variables. The major objective of the study is to analyze the relationship between emotional intelligence, job satisfaction and employee commitment in Nepalese commercial banks.The other specific objectives are to analyze the perception of employees regarding emotional intelligence on employee job satisfaction and employee commitment in Nepalese commercial banks, to investigate the relationship of self-awareness, social-awareness, relationship management and self-management on employee job satisfaction and employee commitment in Nepalese commercial banks, to determine the impact of self-awareness, social-awareness, relationship management and self-management with employee job satisfaction and employee commitment in Nepalese commercial banks, to examine the most important factors affecting employees job satisfaction and employee commitment in Nepalese commercial banks.
The primary source of data is used to assess the opinion of employees with respect to self-awareness, social-awareness, relationship management and self-management on employee job satisfaction and employee commitment in Nepalese commercial banks. The survey is based on 174 respondents from 27 commercial banks in Nepal. The questions were asked in the form of 5 point Likert scale. The Likert scale questions of different variables on self-awareness, social-awareness, relationship management, self-management, and employee job satisfaction and employee commitment were measured in 5 point scale. The proxies of emotional intelligence factors are self-awareness, social-awareness, relationship management and self-management. The weighted average mean of the each variable were used to examine the relationship of self-awareness, social-awareness, relationship management and self-management with employee job satisfaction and employee commitment. For the fact findings of the study primary data was analyzed by using percentage, frequency distribution, correlation analysis and regression analysis.
The result of the study shows that self-awareness, social-awareness, relationship management, self-management have positive relationship with employee job satisfaction and employee commitment. The impact of self-awareness, social-awareness, relationship management, self-management, are positive and significant with employee job satisfaction. The impact of self-awareness, social-awareness, relationship management and self-management are positive and significant with employee organizational commitment.
Recommendations are given on the basis of the findings of the study. The major conclusion of the study is that social-awareness and self-management are the major determinants of employee job satisfaction. The study also concludes that the relationship management has positive impact on employee satisfaction and employee commitment. Similarly, self-awareness has positive impact on the employee satisfaction and commitment of Nepalese commercial banks.
Impact of emotional intelligence on employee job satisfaction and employee commitment in Nepalese commercial Banks [printed text] / Sriya Dhital, Author . - 2017 . - 89p. ; GRP/Thesis + 10/B.
Languages : English
Descriptors: Banks
Banks and banking
Employees
Job satisfactionClass number: 332.1 Abstract: The banking sector of any country plays an important role in the development of the nation. Banking sectors has become the backbone of the modern business; development of any country mainly depends upon the banking system. The banking industry is greatly influenced by the advanced technology and globalization. Nepalese banking industry should focus on attracting, developing and retaining skilled manpower to face the challenge. Thus, today the human resource practice has a great role to satisfy employee in Nepalese banking industry. Banking enterprise is unique to the extent that it depends on managerial competence and public confidence. To this degree, bank managers should be composed of pro-active human resources of proven track records in banking who have distinguished themselves as good managers of human and materials resources in banks. A person’s emotional state has a lot to do with perception. A strong emotion such as a total distaste for an organizational policy can make a person perceive negative characteristics in most organizational polices and¬¬¬¬¬¬¬ rules. Determining a person’s emotional state is difficult because strong emotions often distort perception, manager needs to discover which issue or practices that trigger strong emotions within subordinates and customers (Ugoani, 2012).
Emotional intelligence is one of the important predictor and has significant impact on your professional career. That’s why it’s vital to understand what it is, and its importance in the workplace. People have different personalities, emotional capabilities and strengths, and these factors can greatly impact the way they work. Emotional intelligence is applicable to every human interaction in business: from staff motivation to customer service, from brainstorming to company presentations.
The relationship of self-awareness, social-awareness, relationship management and self-management with employee job satisfaction and employee commitment has been widely analyzed. Employee job satisfaction and employee commitment are selected as outcomes and these are the dependent variables. Self-awareness, social-awareness, relationship management and self-management are independent variables. The major objective of the study is to analyze the relationship between emotional intelligence, job satisfaction and employee commitment in Nepalese commercial banks.The other specific objectives are to analyze the perception of employees regarding emotional intelligence on employee job satisfaction and employee commitment in Nepalese commercial banks, to investigate the relationship of self-awareness, social-awareness, relationship management and self-management on employee job satisfaction and employee commitment in Nepalese commercial banks, to determine the impact of self-awareness, social-awareness, relationship management and self-management with employee job satisfaction and employee commitment in Nepalese commercial banks, to examine the most important factors affecting employees job satisfaction and employee commitment in Nepalese commercial banks.
The primary source of data is used to assess the opinion of employees with respect to self-awareness, social-awareness, relationship management and self-management on employee job satisfaction and employee commitment in Nepalese commercial banks. The survey is based on 174 respondents from 27 commercial banks in Nepal. The questions were asked in the form of 5 point Likert scale. The Likert scale questions of different variables on self-awareness, social-awareness, relationship management, self-management, and employee job satisfaction and employee commitment were measured in 5 point scale. The proxies of emotional intelligence factors are self-awareness, social-awareness, relationship management and self-management. The weighted average mean of the each variable were used to examine the relationship of self-awareness, social-awareness, relationship management and self-management with employee job satisfaction and employee commitment. For the fact findings of the study primary data was analyzed by using percentage, frequency distribution, correlation analysis and regression analysis.
The result of the study shows that self-awareness, social-awareness, relationship management, self-management have positive relationship with employee job satisfaction and employee commitment. The impact of self-awareness, social-awareness, relationship management, self-management, are positive and significant with employee job satisfaction. The impact of self-awareness, social-awareness, relationship management and self-management are positive and significant with employee organizational commitment.
Recommendations are given on the basis of the findings of the study. The major conclusion of the study is that social-awareness and self-management are the major determinants of employee job satisfaction. The study also concludes that the relationship management has positive impact on employee satisfaction and employee commitment. Similarly, self-awareness has positive impact on the employee satisfaction and commitment of Nepalese commercial banks.
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Barcode Call number Media type Location Section Status 393/D 332.1 DHI Thesis/Dissertation Uniglobe Library Social Sciences Available Impact of employee motivation on organizational performance of Nepalese commercial banks / Usha Poudel
Title : Impact of employee motivation on organizational performance of Nepalese commercial banks Material Type: printed text Authors: Usha Poudel, Author Publication Date: 2016 Pagination: 81p. Size: GRP/Thesis Accompanying material: 5/B General note: Including bibilography Languages : English Descriptors: Banks
Banks and banking
Commercial banks
Employee motivation
NepalKeywords: 'human resources employee participation training return on assets' Class number: 658.314 Impact of employee motivation on organizational performance of Nepalese commercial banks [printed text] / Usha Poudel, Author . - 2016 . - 81p. ; GRP/Thesis + 5/B.
Including bibilography
Languages : English
Descriptors: Banks
Banks and banking
Commercial banks
Employee motivation
NepalKeywords: 'human resources employee participation training return on assets' Class number: 658.314 Hold
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Barcode Call number Media type Location Section Status 153/D 658.314 POU Thesis/Dissertation Uniglobe Library Technology Available Impact of employee participation on job satisfaction, employee fairness perception and organizational commitment: a case of Nepalese commercial banks / Jyotshna Pandey
Title : Impact of employee participation on job satisfaction, employee fairness perception and organizational commitment: a case of Nepalese commercial banks Material Type: printed text Authors: Jyotshna Pandey, Author Publication Date: 2015 Pagination: 76p. Size: GRP/Thesis Accompanying material: 3/B General note: Including bibliography Languages : English Descriptors: Banks
Banks and banking
Commercial banks
Employees
Job satisfaction
NepalKeywords: 'employee satisfaction job satisfactions employees banks bank and banking commercial banks nepal' Class number: 332.1 Abstract: From the past few years, it has been seen that Nepalese commercial banks are playing a significant role in the economic development of a country. There are numerous empirical evidences of developed countries that impact of employee participation on job satisfaction, employee fairness perception and organizational commitment has significant impact on improving the performance of commercial banks. However, despite of several empirical evidences, impact of employee participation on job satisfaction, employee fairness perception and organizational commitment issues are still unsolved in context of Nepalese banking industry. Therefore, this study attempts to identify the determinants of employee participation and its impacts in Nepalese commercial banks.
This study sampled 160 employees working in 15 randomly selected commercial bank of Nepal situated inside Kathmandu valley. The data for the analysis were collected through questionnaire survey. Thus, collected data were analyzed using excel, and SPSS statistical package. The study is based on primary sources of data. Altogether, 15 commercial banks which were established before 2002/03, was taken as the sample for the study. This study used methods such as frequency distribution, mean, standard deviation, descriptive analysis, correlation analysis, and regression analysis in order to analyze the data.
The major conclusion of this study is, correlation analysis on the sample data disclosed that impact of employee participation on job satisfaction, employee fairness perception and organizational commitment have positive significant relation. Among all three determinants organizational commitment is more influence by employee participation as it has highest correlation coefficient.
Likewise, the study also revealed that organizational commitment has the highest positive beta coefficient of 0.811 with job satisfaction 0.667 and employee fairness perception 0.639. This reveals that, employee participation has most impact on organizational commitment.
Based on the findings and conclusions, the study recommends that Commercial banks top level staff should respect and understand lower level employees’ views and problems to increase commitment and keep staff satisfied on work. The commercial bank should develop mechanism for the fair appraisal of the employees, based on performance and capabilities as well as build dedicated task force to be executed by banks management and the remuneration should be adequate as per the work load. Finally, commercial banks should increase employee participation in order to increase satisfaction level, fairness perception and trust level among employees, and should focus on involving employees in important organizational activity in order to increase their commitment towards organization.Impact of employee participation on job satisfaction, employee fairness perception and organizational commitment: a case of Nepalese commercial banks [printed text] / Jyotshna Pandey, Author . - 2015 . - 76p. ; GRP/Thesis + 3/B.
Including bibliography
Languages : English
Descriptors: Banks
Banks and banking
Commercial banks
Employees
Job satisfaction
NepalKeywords: 'employee satisfaction job satisfactions employees banks bank and banking commercial banks nepal' Class number: 332.1 Abstract: From the past few years, it has been seen that Nepalese commercial banks are playing a significant role in the economic development of a country. There are numerous empirical evidences of developed countries that impact of employee participation on job satisfaction, employee fairness perception and organizational commitment has significant impact on improving the performance of commercial banks. However, despite of several empirical evidences, impact of employee participation on job satisfaction, employee fairness perception and organizational commitment issues are still unsolved in context of Nepalese banking industry. Therefore, this study attempts to identify the determinants of employee participation and its impacts in Nepalese commercial banks.
This study sampled 160 employees working in 15 randomly selected commercial bank of Nepal situated inside Kathmandu valley. The data for the analysis were collected through questionnaire survey. Thus, collected data were analyzed using excel, and SPSS statistical package. The study is based on primary sources of data. Altogether, 15 commercial banks which were established before 2002/03, was taken as the sample for the study. This study used methods such as frequency distribution, mean, standard deviation, descriptive analysis, correlation analysis, and regression analysis in order to analyze the data.
The major conclusion of this study is, correlation analysis on the sample data disclosed that impact of employee participation on job satisfaction, employee fairness perception and organizational commitment have positive significant relation. Among all three determinants organizational commitment is more influence by employee participation as it has highest correlation coefficient.
Likewise, the study also revealed that organizational commitment has the highest positive beta coefficient of 0.811 with job satisfaction 0.667 and employee fairness perception 0.639. This reveals that, employee participation has most impact on organizational commitment.
Based on the findings and conclusions, the study recommends that Commercial banks top level staff should respect and understand lower level employees’ views and problems to increase commitment and keep staff satisfied on work. The commercial bank should develop mechanism for the fair appraisal of the employees, based on performance and capabilities as well as build dedicated task force to be executed by banks management and the remuneration should be adequate as per the work load. Finally, commercial banks should increase employee participation in order to increase satisfaction level, fairness perception and trust level among employees, and should focus on involving employees in important organizational activity in order to increase their commitment towards organization.Hold
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