Effect of firm specific and macroeconomic varibles on market price of shares and financial performance in commercial banks of Nepal / Suas Amatya 

Public ISBD Title : Effect of firm specific and macroeconomic varibles on market price of shares and financial performance in commercial banks of Nepal Material Type: printed text Authors: Suas Amatya, Author Publication Date: 2016 Pagination: 78p. Size: GRP/Thesis Accompanying material: 5/B General note: Including bibilography Languages : English Descriptors: Bank loans Banks Banks and banking Firm specific Macroeconomics Share-Price Keywords: 'return on assets  return on equity  market price per share  earning per share  gross domestic product  banks' Class number: 332.632 Abstract: The banking sector has been undergoing a complex, but comprehensive phase of restructuring since 1991, with a view to make it sound, efficient, and at the same time it is forging its links firmly with the real sector for promotion of savings, investment and growth. The study examines the determinants of bank profitability in Nepal. These determinants have been categorized into internal factors which are bank-specific characteristics and external factors which are macroeconomic factors. Many studies have been undertaken to study on factors affecting the share price in development countries but in Nepal there are few studies which have been conducted on this issue. This study investigates the relationship between share price, bank specific and micro-economic variables of selected Nepalese commercial banks. The stock price in the market is not static rather it changes every day. The most obvious factor that influence are demand and supply factors. The price of any commodity is affected by both micro-economic and macro-economic factors. The main objective of the study is to determine the effects of firm specific and macroeconomic variables on bank performance and share price in Nepalese commercial banks and to make recommendations for management decision making and policy objectives. A panel data of 14 commercial banks in Nepal was analyzed over a period of 2003-2013, using a generalized least squares technique to estimate fixed effect regression models. Two key measures of profitability (dependent variables) analysed in this study comprised of Return on Asset (ROA), Return on Equity (ROE) and a measure of share price market price per share (MPS). Bank-specific factors, which were incorporated into the regression models were capital adequacy ratio, assets quality ratio, dividend per share and firm size. In addition, macroeconomic factors captured in the regression models included inflation, Gross Domestic Products growth rate (GDP). The results for the ROA model indicate that capital adequacy, firm size, and dividend per share were positively related to bank profitability while asset quality is negatively significant to bank profitability. Moreover, inflation and GDP were positively significant to bank profitability in case of ROA. Similarly, the results for the ROE model indicate that capital adequacy, firm size, and dividend per sharewere positively related to bank profitability while asset quality is negatively correlated to bank profitability. Moreover, inflation and GDP were positively related to bank profitability.The results for the MPS model indicate that capital adequacy, firm size,and dividend per sharewere positively related to share price while asset quality is negatively correlated to share price. Moreover, inflation and GDP growth rate was positively correlated to share price. Effect of firm specific and macroeconomic varibles on market price of shares and financial performance in commercial banks of Nepal [printed text] / Suas Amatya, Author . - 2016 . - 78p. ; GRP/Thesis + 5/B. Including bibilography Languages : English Descriptors: Bank loans Banks Banks and banking Firm specific Macroeconomics Share-Price Keywords: 'return on assets  return on equity  market price per share  earning per share  gross domestic product  banks' Class number: 332.632 Abstract: The banking sector has been undergoing a complex, but comprehensive phase of restructuring since 1991, with a view to make it sound, efficient, and at the same time it is forging its links firmly with the real sector for promotion of savings, investment and growth. The study examines the determinants of bank profitability in Nepal. These determinants have been categorized into internal factors which are bank-specific characteristics and external factors which are macroeconomic factors. Many studies have been undertaken to study on factors affecting the share price in development countries but in Nepal there are few studies which have been conducted on this issue. This study investigates the relationship between share price, bank specific and micro-economic variables of selected Nepalese commercial banks. The stock price in the market is not static rather it changes every day. The most obvious factor that influence are demand and supply factors. The price of any commodity is affected by both micro-economic and macro-economic factors. The main objective of the study is to determine the effects of firm specific and macroeconomic variables on bank performance and share price in Nepalese commercial banks and to make recommendations for management decision making and policy objectives. A panel data of 14 commercial banks in Nepal was analyzed over a period of 2003-2013, using a generalized least squares technique to estimate fixed effect regression models. Two key measures of profitability (dependent variables) analysed in this study comprised of Return on Asset (ROA), Return on Equity (ROE) and a measure of share price market price per share (MPS). Bank-specific factors, which were incorporated into the regression models were capital adequacy ratio, assets quality ratio, dividend per share and firm size. In addition, macroeconomic factors captured in the regression models included inflation, Gross Domestic Products growth rate (GDP). The results for the ROA model indicate that capital adequacy, firm size, and dividend per share were positively related to bank profitability while asset quality is negatively significant to bank profitability. Moreover, inflation and GDP were positively significant to bank profitability in case of ROA. Similarly, the results for the ROE model indicate that capital adequacy, firm size, and dividend per sharewere positively related to bank profitability while asset quality is negatively correlated to bank profitability. Moreover, inflation and GDP were positively related to bank profitability.The results for the MPS model indicate that capital adequacy, firm size,and dividend per sharewere positively related to share price while asset quality is negatively correlated to share price. Moreover, inflation and GDP growth rate was positively correlated to share price.

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
155/D	332.632 AMA	Thesis/Dissertation	Uniglobe Library	Social Sciences	Available

Effect of human resource practices on financial performance of commercial banks of Nepal / Sneha Malla 

Public ISBD Title : Effect of human resource practices on financial performance of commercial banks of Nepal Material Type: printed text Authors: Sneha Malla, Author Publication Date: 2016 Pagination: 79p. Size: GRP/Thesis Accompanying material: 5/B General note: Including bibilography Languages : English Descriptors: Banks Banks and banking Human resource practice Personal management Keywords: 'return on assets  return on equity  human resource practices  recruuitment and selection  trainig and development  performance appraisal and compensation' Class number: 658.303 Abstract: Human resources play an integral role in achieving an innovative and high-quality products/service. If the employees of an organization are satisfied with their jobs, the organization can achieve its goals very easily. In any organization human resource management (HRM) practices focuses on optimal utilization and management of their human resource effectively in order to achieve maximum output (Jeet, 2014). Sarker& Afroze(2014) revealed that in energetic business atmosphere, there is a need of an approach to achieve better performance and to originate and implement HRM practices. Effective development and deployment of the HRM system and its practices offers distinctive and non-imitable characteristics for a specific firm, which is termed as the sustainable competitive advantage (Guest, 2002). Human resource determine an organization’s success in overcoming major challenges faced by today’s executives such as globalization, value chain for business competitiveness and HR services, change, attracting and retaining intellectual capital. Today’s top performing banks pay extraordinary attention to managing effectively the HR dimensions which affect employee behaviors like morale, motivation, attitude, commitment etc. (Cadle & Yeates, 2008). The major objective of the study is to examine the effect of human resource management practices on performance of Nepalese commercial banks. The specific objectives of the study are as follows: To examine the perception of employees regarding HRM practices in Nepalese commercial banks. To identify the relationship between HRM practices and employee satisfaction in Nepalese commercial banks. To analyze the impact of HRM practices on bank performance. To find out the major HRM factors that affect the bank performance. This study is based on primary data. Data were collected using the self-administered questionnaires. Questionnaires included a set of written questions used in order to obtain and store necessary information during the research. This study has covered different level of employees from 20 commercial banks. Employees are taken from different level of their work like assistant level, managerial level and executive level. For the analysis of HRM practices in Nepalese commercial banks, 5-point Likert questionnaires were distributed and collected response from 150 respondents. The study found that majority of the respondents (73.33 percent) believe that human resource planning has not made the job more challenging. While, 23.33 percent of the respondents are neutral about this statement and 3 percent of the respondents believe that human resource planning has made job more challenging.The majority of the respondents (69.93 percent) agree that the policy changes have been made to encourage employee participation. While, 10 percent of the respondents are neutral about this statement, and 19.93 percent of the respondents feel that HR planning is not used as the mechanism for conflict management. The majority of the respondents (62 percent) believe that the recruitment and selection of the bank is done by quota system. While, 20 percent of the respondents are neutral about this statement, and 18 percent believed that recruitment and selection is not done by the quota system. The majority of the respondents (48.66 percent) believe that the training is conducted as per the requirement of the employees. While, 40 percent of the respondents are neutral about the statement, and 11.33 percent of the respondents believe that training is not conducted as per the requirement of the employees. It is observed that human resource planning, recruitment and selection, training and development, performance appraisal and compensation are positively related to return on assets. Similarly, human resource planning, recruitment and selection, training and development, performance appraisal and compensation are also positively related to return on equity. It indicates that better the human resource planning, recruitment and selection, training and development policies of the banks, higher would be bank performance (ROA and ROE).It is found that beta coefficients for human resource planning, recruitment and selection, training and development, performance appraisal and compensation are positive with return on assets and return on equity significant at 5 percent percent level of significance. Effect of human resource practices on financial performance of commercial banks of Nepal [printed text] / Sneha Malla, Author . - 2016 . - 79p. ; GRP/Thesis + 5/B. Including bibilography Languages : English Descriptors: Banks Banks and banking Human resource practice Personal management Keywords: 'return on assets  return on equity  human resource practices  recruuitment and selection  trainig and development  performance appraisal and compensation' Class number: 658.303 Abstract: Human resources play an integral role in achieving an innovative and high-quality products/service. If the employees of an organization are satisfied with their jobs, the organization can achieve its goals very easily. In any organization human resource management (HRM) practices focuses on optimal utilization and management of their human resource effectively in order to achieve maximum output (Jeet, 2014). Sarker& Afroze(2014) revealed that in energetic business atmosphere, there is a need of an approach to achieve better performance and to originate and implement HRM practices. Effective development and deployment of the HRM system and its practices offers distinctive and non-imitable characteristics for a specific firm, which is termed as the sustainable competitive advantage (Guest, 2002). Human resource determine an organization’s success in overcoming major challenges faced by today’s executives such as globalization, value chain for business competitiveness and HR services, change, attracting and retaining intellectual capital. Today’s top performing banks pay extraordinary attention to managing effectively the HR dimensions which affect employee behaviors like morale, motivation, attitude, commitment etc. (Cadle & Yeates, 2008). The major objective of the study is to examine the effect of human resource management practices on performance of Nepalese commercial banks. The specific objectives of the study are as follows: To examine the perception of employees regarding HRM practices in Nepalese commercial banks. To identify the relationship between HRM practices and employee satisfaction in Nepalese commercial banks. To analyze the impact of HRM practices on bank performance. To find out the major HRM factors that affect the bank performance. This study is based on primary data. Data were collected using the self-administered questionnaires. Questionnaires included a set of written questions used in order to obtain and store necessary information during the research. This study has covered different level of employees from 20 commercial banks. Employees are taken from different level of their work like assistant level, managerial level and executive level. For the analysis of HRM practices in Nepalese commercial banks, 5-point Likert questionnaires were distributed and collected response from 150 respondents. The study found that majority of the respondents (73.33 percent) believe that human resource planning has not made the job more challenging. While, 23.33 percent of the respondents are neutral about this statement and 3 percent of the respondents believe that human resource planning has made job more challenging.The majority of the respondents (69.93 percent) agree that the policy changes have been made to encourage employee participation. While, 10 percent of the respondents are neutral about this statement, and 19.93 percent of the respondents feel that HR planning is not used as the mechanism for conflict management. The majority of the respondents (62 percent) believe that the recruitment and selection of the bank is done by quota system. While, 20 percent of the respondents are neutral about this statement, and 18 percent believed that recruitment and selection is not done by the quota system. The majority of the respondents (48.66 percent) believe that the training is conducted as per the requirement of the employees. While, 40 percent of the respondents are neutral about the statement, and 11.33 percent of the respondents believe that training is not conducted as per the requirement of the employees. It is observed that human resource planning, recruitment and selection, training and development, performance appraisal and compensation are positively related to return on assets. Similarly, human resource planning, recruitment and selection, training and development, performance appraisal and compensation are also positively related to return on equity. It indicates that better the human resource planning, recruitment and selection, training and development policies of the banks, higher would be bank performance (ROA and ROE).It is found that beta coefficients for human resource planning, recruitment and selection, training and development, performance appraisal and compensation are positive with return on assets and return on equity significant at 5 percent percent level of significance.

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
233/D	658.303 MAL	Maps and Plans	Uniglobe Library	Technology	Available

Factors affecting the financial performance of Nepalese commercial banks / Sanjit Thapa

Public ISBD Title : Factors affecting the financial performance of Nepalese commercial banks Material Type: printed text Authors: Sanjit Thapa, Author Publication Date: 2015 Pagination: 70p. Size: GRP/Thesis Accompanying material: 5/B General note: Including bibilogarphy Languages : English Descriptors: Banks Banks and banking Financial statements Nepal Keywords: 'return on assets  return on equity  net interest margin  banks' Class number: 658.15 Abstract: The financial performance evaluation issues are still unsolved in the context of Nepal. Identification of banks’ financial performance and factors shaping the performance of bank is crucial for the Nepalese commercial banks. The major objective of this study is to analyze the factor that affect the financial performance of Nepalese commercial banks. In the literature reviews, this study has proposed the conceptual framework having return on assets, return on equity and net interest margin are the dependent variables which are used for evaluating the financial performance of commercial banks in Nepal. The other specific objectives of this study were to analyze the relationship between dependent variables with bank liquidity, bank size, market profit opportunity, cost inefficiency, GDP and inflation. This study is based on secondary data. For the purpose of study 17 commercial banks for the period of 2005 through 2013 are divided into three strata (joint-venture, public and private banks) is taken as sample. Likewise, multiple regression analysis and correlation analysis are used to examine the relationship between bank’s financial performances. The study reveals that there are some of the variables that are found to have positive and negative significant relationship with the financial performance of banks in various contexts. Factors affecting the financial performance of Nepalese commercial banks [printed text] / Sanjit Thapa, Author . - 2015 . - 70p. ; GRP/Thesis + 5/B. Including bibilogarphy Languages : English Descriptors: Banks Banks and banking Financial statements Nepal Keywords: 'return on assets  return on equity  net interest margin  banks' Class number: 658.15 Abstract: The financial performance evaluation issues are still unsolved in the context of Nepal. Identification of banks’ financial performance and factors shaping the performance of bank is crucial for the Nepalese commercial banks. The major objective of this study is to analyze the factor that affect the financial performance of Nepalese commercial banks. In the literature reviews, this study has proposed the conceptual framework having return on assets, return on equity and net interest margin are the dependent variables which are used for evaluating the financial performance of commercial banks in Nepal. The other specific objectives of this study were to analyze the relationship between dependent variables with bank liquidity, bank size, market profit opportunity, cost inefficiency, GDP and inflation. This study is based on secondary data. For the purpose of study 17 commercial banks for the period of 2005 through 2013 are divided into three strata (joint-venture, public and private banks) is taken as sample. Likewise, multiple regression analysis and correlation analysis are used to examine the relationship between bank’s financial performances. The study reveals that there are some of the variables that are found to have positive and negative significant relationship with the financial performance of banks in various contexts.

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
82/D	658.15 THA	Thesis/Dissertation	Uniglobe Library	Technology	Available

Financial leverage and firm performance : a case of Nepalese commercial banks / Manish Bhattarai 

Public ISBD Title : Financial leverage and firm performance : a case of Nepalese commercial banks Material Type: printed text Authors: Manish Bhattarai, Author Publication Date: 2015 Pagination: 102p. Size: GRP/Thesis Accompanying material: 5/B General note: Including bibilography Languages : English Descriptors: Business - Mathematical models Capital market Capital-Mathematical models Leveraged buyouts Nepal Keywords: 'financial leverage  capital adequacy ratio  debt to assets ratio  return on assets  return on equity  liquidity' Class number: 658.152 Abstract: Financial decisions are taken in different paradigms of investment, financing, asset management and dividend policy. Investment decision is mainly concerned with three areas either the manager has to take decision about opening a new venture, or decision may be specific to expansion of current business venture and it may be to replace current assets or machinery.Once the investment decision is done, another most important decision is to how to finance in the investment. Firms mainly finance either from internal or from external sources. Firms internally finance from retained earnings whereas external source for firms is to either borrow or to finance through equity. Thus, the mix of debt and equity in financing is known as financial leverage. In another word, financial leverage represents a firm’s financial framework which consists of the debt and equity used to finance the firm. An unlevered firm is an all-equity firm, whereas a levered firm is made up of ownership equity and debt. Financial leverage takes the form of a loan or other borrowing (debt), the proceeds of which are (re)invested with the intent to earn a greater rate of return than the cost of interest. Financial leverage allows a greater potential returns to the investors than otherwise would have been available, but the potential loss is also greater: if the investment becomes worthless, the loan principal and all accrued interest on the loan still need to be repaid. Financial leverage has always been one of themain topics among the studies of finance scholars.Its importance derives from the fact that capitalstructure is tightly related to firm’s performance tofulfill the needs of various stakeholders. The lastcentury has witnessed a continuous developing ofnew theories on the optimal debt to equity ratio. Thefirst milestone on the issue was set by Modiglianiand Miller (1958), whose model argued on the irrelevance of the capital structure in determining firms’ value and performance.This study attempts to shed some light on the financial leverage issues in Nepalese context. The main issue is to analyze impact of financial leverage on firm’s performance in context of Nepalese commercial banks. The data collected for the study are quantitative and based on fact. The quantitative data were taken from different secondary sources.Data were obtained from financial statements of 16 sample commercial banks. The necessary financial statements have been collected from official website of concern commercial banks, Nepal Stock Exchange Limited (NEPSE), Security Board of Nepal (SEBON), and Nepal Rastra Bank (NRB). This study collected financial statements of sampled commercial banks for the period of eleven years. (i.e. July 2002/03 to July 2012/13).Data of variables were extracted from balance sheet, and income statement of respective banks. Financial leverage and control variables namely firm size, non interest income, liquidity and capital adequacy ratio has been used as independent variables whereas return on assets, return on equity and net interest margin has been used as proxy for firm performance as dependent variable. Descriptive statistics and correlation analysis has been used as method of analysis along with different statistical tests of significance for validation of model such as t-test, F-test, detection of autocorrelation and multi-colinearity and stepwise linear regression analysis. After the data analysis, the result was found that the financial leverage effect negatively to firm performance. The presence of control variables also showed no effect in direction of relationship whereas only magnitude of relationship between financial leverage and firm performance was observed to be changed. Thus, the study concludes that to increase performance, firms need to decrease financial leverage. Recommendation discussed includes:  To increase performance of firm, firm need to decrease financial leverage.  Firm need to decrease size i.e., total assets to increase firm performance.  Non-interest income and capital adequacy ratio need to be increased for the betterment of firm performance. The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: sample firms are only taken from commercial banks sector and other non-financial firms has not been used in study, only 16 out of 31 commercial banks has been used as sample due to availability of data and the study has assumed the linear relationship between dependent and independent variables and non-linear assumption has not been used in analysis. Financial leverage and firm performance : a case of Nepalese commercial banks [printed text] / Manish Bhattarai, Author . - 2015 . - 102p. ; GRP/Thesis + 5/B. Including bibilography Languages : English Descriptors: Business - Mathematical models Capital market Capital-Mathematical models Leveraged buyouts Nepal Keywords: 'financial leverage  capital adequacy ratio  debt to assets ratio  return on assets  return on equity  liquidity' Class number: 658.152 Abstract: Financial decisions are taken in different paradigms of investment, financing, asset management and dividend policy. Investment decision is mainly concerned with three areas either the manager has to take decision about opening a new venture, or decision may be specific to expansion of current business venture and it may be to replace current assets or machinery.Once the investment decision is done, another most important decision is to how to finance in the investment. Firms mainly finance either from internal or from external sources. Firms internally finance from retained earnings whereas external source for firms is to either borrow or to finance through equity. Thus, the mix of debt and equity in financing is known as financial leverage. In another word, financial leverage represents a firm’s financial framework which consists of the debt and equity used to finance the firm. An unlevered firm is an all-equity firm, whereas a levered firm is made up of ownership equity and debt. Financial leverage takes the form of a loan or other borrowing (debt), the proceeds of which are (re)invested with the intent to earn a greater rate of return than the cost of interest. Financial leverage allows a greater potential returns to the investors than otherwise would have been available, but the potential loss is also greater: if the investment becomes worthless, the loan principal and all accrued interest on the loan still need to be repaid. Financial leverage has always been one of themain topics among the studies of finance scholars.Its importance derives from the fact that capitalstructure is tightly related to firm’s performance tofulfill the needs of various stakeholders. The lastcentury has witnessed a continuous developing ofnew theories on the optimal debt to equity ratio. Thefirst milestone on the issue was set by Modiglianiand Miller (1958), whose model argued on the irrelevance of the capital structure in determining firms’ value and performance.This study attempts to shed some light on the financial leverage issues in Nepalese context. The main issue is to analyze impact of financial leverage on firm’s performance in context of Nepalese commercial banks. The data collected for the study are quantitative and based on fact. The quantitative data were taken from different secondary sources.Data were obtained from financial statements of 16 sample commercial banks. The necessary financial statements have been collected from official website of concern commercial banks, Nepal Stock Exchange Limited (NEPSE), Security Board of Nepal (SEBON), and Nepal Rastra Bank (NRB). This study collected financial statements of sampled commercial banks for the period of eleven years. (i.e. July 2002/03 to July 2012/13).Data of variables were extracted from balance sheet, and income statement of respective banks. Financial leverage and control variables namely firm size, non interest income, liquidity and capital adequacy ratio has been used as independent variables whereas return on assets, return on equity and net interest margin has been used as proxy for firm performance as dependent variable. Descriptive statistics and correlation analysis has been used as method of analysis along with different statistical tests of significance for validation of model such as t-test, F-test, detection of autocorrelation and multi-colinearity and stepwise linear regression analysis. After the data analysis, the result was found that the financial leverage effect negatively to firm performance. The presence of control variables also showed no effect in direction of relationship whereas only magnitude of relationship between financial leverage and firm performance was observed to be changed. Thus, the study concludes that to increase performance, firms need to decrease financial leverage. Recommendation discussed includes:  To increase performance of firm, firm need to decrease financial leverage.  Firm need to decrease size i.e., total assets to increase firm performance.  Non-interest income and capital adequacy ratio need to be increased for the betterment of firm performance. The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: sample firms are only taken from commercial banks sector and other non-financial firms has not been used in study, only 16 out of 31 commercial banks has been used as sample due to availability of data and the study has assumed the linear relationship between dependent and independent variables and non-linear assumption has not been used in analysis.

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
91/D	658.152 BHA	Thesis/Dissertation	Uniglobe Library	Technology	Available

Impact of different promotional strategies on bank performance: a case of Nepalese commercial banks / Pratibha Neupane 

Public ISBD Title : Impact of different promotional strategies on bank performance: a case of Nepalese commercial banks Material Type: printed text Authors: Pratibha Neupane, Author Publication Date: 2017 Pagination: 89p. Size: GRP/Thesis Accompanying material: 10/B Languages : English Descriptors: Banks Banks and banking Promotion Keywords: 'promotional strategies  return on assets  return on equity  personal selling' Class number: 378.12 Abstract: Promotion is the direct way that an organization attempts to reach its customers. It is performed through the five elements of promotion mix including advertising, sales promotion, personal selling, public relations and direct marketing. Globalization is the most potential force shaping the business and economic activities today around the world. Technological and scientific advancement has reduced the entire world to neighborhoods, which has reshaped the way of carrying out various business activities around the globe. Various promotional activities are needed to be carried out by different entity to promote their product to satisfy customer’s needs.With the growing importance of the financial sector, pressures are growing for more effective marketing management of the financial services sector is continuing to grow in terms of turnover and profit. Thus, has a supreme impact on the other spheres of the economy.Consequently, there is currently growing interest in applying market-focused organization first determines the potential customer’s desire, and then builds the products or services. Literatures suggest that companies benefit from being able to promote their product and reach customers need in this competitive environment. There is strong consensus as such activities could potentially lead to firm’s better performance or as a source of sustained competitive advantage. Many studies have shown positive relationship and some studies have shown negative or no relationship between company’s promotional strategies practices and firm performance. Against these backdrops, this study mainly aimed at examining the impact of different promotional strategies on bank’s performance of Nepalese commercial banks. The quantitative sample of this study included primary data of 16 Nepalese commercial banks with 176 observations for the year 2016/17. The study shows that advertising, personal selling, direct marketing, sales promotion and public relation have positive effect on return on assets. Likewise, advertising, personal selling, direct marketing, sales promotion and public relation have positive impact on return on equity. The study also reveals that effective promotional strategies have a significant and positive impact on the profitability of Nepalese commercial banks. Recommendations are given on the basis of the findings of the study. The results of the study suggest that management should realize the importance of promotional strategies for the success of their organization. Hence, if the Nepalese commercial banks have effective promotional strategies in the form of advertising, personal selling, direct marketing, sales promotion, public relation it will tend to increase the firm performance. Impact of different promotional strategies on bank performance: a case of Nepalese commercial banks [printed text] / Pratibha Neupane, Author . - 2017 . - 89p. ; GRP/Thesis + 10/B. Languages : English Descriptors: Banks Banks and banking Promotion Keywords: 'promotional strategies  return on assets  return on equity  personal selling' Class number: 378.12 Abstract: Promotion is the direct way that an organization attempts to reach its customers. It is performed through the five elements of promotion mix including advertising, sales promotion, personal selling, public relations and direct marketing. Globalization is the most potential force shaping the business and economic activities today around the world. Technological and scientific advancement has reduced the entire world to neighborhoods, which has reshaped the way of carrying out various business activities around the globe. Various promotional activities are needed to be carried out by different entity to promote their product to satisfy customer’s needs.With the growing importance of the financial sector, pressures are growing for more effective marketing management of the financial services sector is continuing to grow in terms of turnover and profit. Thus, has a supreme impact on the other spheres of the economy.Consequently, there is currently growing interest in applying market-focused organization first determines the potential customer’s desire, and then builds the products or services. Literatures suggest that companies benefit from being able to promote their product and reach customers need in this competitive environment. There is strong consensus as such activities could potentially lead to firm’s better performance or as a source of sustained competitive advantage. Many studies have shown positive relationship and some studies have shown negative or no relationship between company’s promotional strategies practices and firm performance. Against these backdrops, this study mainly aimed at examining the impact of different promotional strategies on bank’s performance of Nepalese commercial banks. The quantitative sample of this study included primary data of 16 Nepalese commercial banks with 176 observations for the year 2016/17. The study shows that advertising, personal selling, direct marketing, sales promotion and public relation have positive effect on return on assets. Likewise, advertising, personal selling, direct marketing, sales promotion and public relation have positive impact on return on equity. The study also reveals that effective promotional strategies have a significant and positive impact on the profitability of Nepalese commercial banks. Recommendations are given on the basis of the findings of the study. The results of the study suggest that management should realize the importance of promotional strategies for the success of their organization. Hence, if the Nepalese commercial banks have effective promotional strategies in the form of advertising, personal selling, direct marketing, sales promotion, public relation it will tend to increase the firm performance.

Hold

Place a hold on this item

Copies

Barcode	Call number	Media type	Location	Section	Status
408/D	378.12 NEU	Thesis/Dissertation	Uniglobe Library	Social Sciences	Available

Impact of monetary policy on financial performance of Nepalese commercial banks / Kavita Joshi 

Permalink

Impact of promotional strategies on financial performance of Nepalese commercial banks / Simanta Pandit 

Permalink

The impact of credit risk management on profitability of commercial banks in Nepal / Divash Shakya 

Permalink

The impact of internal marketing on bank performance in Nepal / Netra Bahadur Khatri 

Permalink

The impact of liquidity management on profitability in Nepalese commercial banks / Nitish Bajracharya 

Permalink