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658 Library items with class number 658.802
Refine your search Apply to external sourcesFactors affecting internal marketing environment and employee's job satisfaction in Nepalese commercial banks / Sajina Maharjan
Title : Factors affecting internal marketing environment and employee's job satisfaction in Nepalese commercial banks Material Type: printed text Authors: Sajina Maharjan, Author Publication Date: 2016 Pagination: 71p. Size: GRP/Thesis Accompanying material: 6/B Languages : English Descriptors: Customer relations
Relationship marketingClass number: 658.802 Abstract: Banking sector is very important for any country. It works as a back bone for an economy. An effective banking system can aid in rapid economic. Banking efficiency and effectives where on one hand rests on its products and services, on the other hand employees play a vital role in taking those to the customers thus it is of utmost importance to be knowledgeable about the feelings of the employees, their motivation, satisfaction and level of commitment to workplace is a criterion for organization survival and ultimate growth. The process of internal marketing is seen as particularly important in the financial services sector. Internal marketing is becoming the rising issue in Nepalese business industries. Successful organizations understand that transforming the IM practices requires in depth analyses of its effectiveness.
The study aimed to assess the relationship between employee’s job satisfaction and internal marketing in the Nepalese banking industry. The other objectives of this study are to identify the dimensions of the internal marketing with reference to employee satisfaction in Nepalese commercial banks, to determine the relationship between internal marketing factors and employee’s job satisfaction in commercial banks of Nepal, to examine the relationship between motivations, organizational support and supervisory support with employee’s job satisfaction in commercial banks of Nepal, to analyze the relationship of selection & appointment and training & development with employee’s job satisfaction in commercial banks of Nepal, to identify the relationship of retention policy and communication practices with employee’s job satisfaction in commercial banks of Nepal.
In order to achieve the objectives, primary data collection was performed by providing questionnaire to 194 employees of 22 commercial banks. The questionnaire were Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on internal marketing dimensions and employee satisfaction were measured in 5 point liker scale and weighted mean value of each variable were used to examine the relationship between independent and independent variables as for the study purpose.
The result confirmed that the IM function has effective role in the organization for employee’s job satisfaction. The major conclusion of the study is that supervisory support, organizational support, retention policy and selection and appointment play a prominent role in determination of employee job satisfaction. Employee of the Nepalese commercial bank gives highest ranking to motivation followed by, organizational support, training and development, supervisory support, retention policy and communication for the most important internal marketing tools that represents employee job satisfaction. Likewise, employees of the Nepalese commercial bank give highest ranking to employee loyalty followed by employee commitment, reputation and image of bank, bank’s productivity and competition as the most important factors influencing the internal marketing and employee job satisfaction. The sound and rational motivational practices are essential for the success of any of the organization. It is concluded that motivation, organizational support, training and development, supervisory support, retention policy and communication are very effective in Nepalese commercial banks.
Factors affecting internal marketing environment and employee's job satisfaction in Nepalese commercial banks [printed text] / Sajina Maharjan, Author . - 2016 . - 71p. ; GRP/Thesis + 6/B.
Languages : English
Descriptors: Customer relations
Relationship marketingClass number: 658.802 Abstract: Banking sector is very important for any country. It works as a back bone for an economy. An effective banking system can aid in rapid economic. Banking efficiency and effectives where on one hand rests on its products and services, on the other hand employees play a vital role in taking those to the customers thus it is of utmost importance to be knowledgeable about the feelings of the employees, their motivation, satisfaction and level of commitment to workplace is a criterion for organization survival and ultimate growth. The process of internal marketing is seen as particularly important in the financial services sector. Internal marketing is becoming the rising issue in Nepalese business industries. Successful organizations understand that transforming the IM practices requires in depth analyses of its effectiveness.
The study aimed to assess the relationship between employee’s job satisfaction and internal marketing in the Nepalese banking industry. The other objectives of this study are to identify the dimensions of the internal marketing with reference to employee satisfaction in Nepalese commercial banks, to determine the relationship between internal marketing factors and employee’s job satisfaction in commercial banks of Nepal, to examine the relationship between motivations, organizational support and supervisory support with employee’s job satisfaction in commercial banks of Nepal, to analyze the relationship of selection & appointment and training & development with employee’s job satisfaction in commercial banks of Nepal, to identify the relationship of retention policy and communication practices with employee’s job satisfaction in commercial banks of Nepal.
In order to achieve the objectives, primary data collection was performed by providing questionnaire to 194 employees of 22 commercial banks. The questionnaire were Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on internal marketing dimensions and employee satisfaction were measured in 5 point liker scale and weighted mean value of each variable were used to examine the relationship between independent and independent variables as for the study purpose.
The result confirmed that the IM function has effective role in the organization for employee’s job satisfaction. The major conclusion of the study is that supervisory support, organizational support, retention policy and selection and appointment play a prominent role in determination of employee job satisfaction. Employee of the Nepalese commercial bank gives highest ranking to motivation followed by, organizational support, training and development, supervisory support, retention policy and communication for the most important internal marketing tools that represents employee job satisfaction. Likewise, employees of the Nepalese commercial bank give highest ranking to employee loyalty followed by employee commitment, reputation and image of bank, bank’s productivity and competition as the most important factors influencing the internal marketing and employee job satisfaction. The sound and rational motivational practices are essential for the success of any of the organization. It is concluded that motivation, organizational support, training and development, supervisory support, retention policy and communication are very effective in Nepalese commercial banks.
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Barcode Call number Media type Location Section Status 192/D 658.802 MAH Books Uniglobe Library Technology Available
Title : Marketing communcations Material Type: printed text Authors: Koirala, Kundan Dutta, Author Publisher: Kathmandu: Buddha Publication Date: 2012 Pagination: 266p. ISBN (or other code): 978-9937-30-190-9 Price: Rs. 465 Languages : English Descriptors: Communication in marketing Class number: 658.802 Marketing communcations [printed text] / Koirala, Kundan Dutta, Author . - [S.l.] : Kathmandu: Buddha, 2012 . - 266p.
ISBN : 978-9937-30-190-9 : Rs. 465
Languages : English
Descriptors: Communication in marketing Class number: 658.802 Hold
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Barcode Call number Media type Location Section Status 6373 658.802 KOI Books Uniglobe Library Technology Available 6374 658.802 KOI Books Uniglobe Library Technology Available 6375 658.802 KOI Books Uniglobe Library Technology Available 6376 658.802 KOI Books Uniglobe Library Technology Available 6377 658.802 KOI Books Uniglobe Library Technology Available 6378 658.802 KOI Books Uniglobe Library Technology Available 6379 658.802 KOI Books Uniglobe Library Technology Available 6380 658.802 KOI Books Uniglobe Library Technology Available 6381 658.802 KOI Books Uniglobe Library Technology Available 6382 658.802 KOI Books Uniglobe Library Technology Available 6383 658.802 KOI Books Uniglobe Library Technology Available 6384 658.802 KOI Books Uniglobe Library Technology Available 6385 658.802 KOI Books Uniglobe Library Technology Available 6386 658.802 KOI Books Uniglobe Library Technology Available 6387 658.802 KOI Books Uniglobe Library Technology Available 6388 658.802 KOI Books Uniglobe Library Technology Available 6389 658.802 KOI Books Uniglobe Library Technology Available 6390 658.802 KOI Books Uniglobe Library Technology Available 6391 658.802 KOI Books Uniglobe Library Technology Available 6392 658.802 KOI Books Uniglobe Library Technology Available
Title : Marketing communication & fundamentals of Material Type: printed text Authors: Agrawal, Govinda Ram, Author Publisher: Kathmandu: M.K Publication Date: 2013 Pagination: 390p Size: Book Price: Rs.345 Languages : English Descriptors: Communication in marketing Keywords: 'communication in marketing' Class number: 658.802 Marketing communication & fundamentals of [printed text] / Agrawal, Govinda Ram, Author . - [S.l.] : Kathmandu: M.K, 2013 . - 390p ; Book.
Rs.345
Languages : English
Descriptors: Communication in marketing Keywords: 'communication in marketing' Class number: 658.802 Hold
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Barcode Call number Media type Location Section Status 8052 658.802 AGR Books Uniglobe Library Technology Available 8053 658.802 AGR Books Uniglobe Library Technology Available
Title : Marketing strategy Material Type: printed text Authors: O.C. Ferrell, Author Edition statement: 3rd Publisher: Australia: Thompson Publication Date: 2005 Pagination: 628p Size: Book Price: Rs.724 Languages : English Descriptors: Marketing strategy
Marketing-ManagementKeywords: 'marketing management marketing strategy' Class number: 658.802 Marketing strategy [printed text] / O.C. Ferrell, Author . - 3rd . - [S.l.] : Australia: Thompson, 2005 . - 628p ; Book.
Rs.724
Languages : English
Descriptors: Marketing strategy
Marketing-ManagementKeywords: 'marketing management marketing strategy' Class number: 658.802 Hold
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Barcode Call number Media type Location Section Status 567 658.802 FER Books Uniglobe Library Technology Available
Title : The impact of internal marketing on bank performance in Nepal Material Type: printed text Authors: Netra Bahadur Khatri, Author Publication Date: 2016 Pagination: 75p. Size: GRP/Thesis Accompanying material: 4/B General note: Including bibilography Languages : English Descriptors: Banks
Banks and banking
Market segmentation
Marketing
Marketing channels
NepalKeywords: 'marketing banks banks and banking internal marketing return on assets return on equity net profit margin' Class number: 658.802 Abstract: Satisfied employee’s results in satisfied customers and eventually their loyalty and finally increase the performance of the organization. In the competitive world, customers are in the center of companies’ considerations and their loyalty is the main factor of competitive advantage of organizations and it is possible only through internal marketing. Internal marketing was first introduced as solution to provide quality products to customers. . Increased competition, expectations and changing technological and business propositions made many service organizations to think of a marketing approach to deliver satisfaction to the customers. The relevance of internal marketing to business success cannot be undermined because it is aimed at meeting the firm's goals and employee goals resulting goal congruency. The business performance of a bank is associated with the employee performance and this performance is a function of the motivation of the employee amongst other factors.
In Nepalese context, significant relationship has been found between job stressors, job stress and the job satisfaction. Some study has found that there is no association between socio-demographic characteristic and job satisfaction. Internal marketing as an important concept where firms apply marketing tools to attract and retain the best employees which enhances the business performance. As banks are the service organizations they need to attract and retain customers to ensure a sustainable competitive advantage as the employee plays a central role in attracting, building and maintaining relationships with customers. Job satisfaction is of vital importance for the growth of any organization. The satisfied employees are the biggest asset to an organization whereas the biggest liability is dissatisfied employees
This study has used primary and secondary sources of data to analyze the impact of internal marketing practices on bank performance. The primary sources of data have been used to assess the opinion of respondents to examine present status and role of current internal marketing in the banking performance. Secondary data have been collected from bank Supervision report and other reports from Nepal Rastra bank. The study was conducted in Kathmandu valley and 172 questionnaires survey has been accomplished for the study purpose. The secondary data for bank performance has been taken from annual report of the commercial bank for the year 2013/14. Frequency of responses, percentages and ranking have been used to analyze the primary data while descriptive statistics, correlation analysis, stepwise regressions have been carried out to examine the secondary data.
This study found that internal marketing affects internal customer loyalty and bank performance. The internal marketing dimension i.e. employee motivation, strategic reward have significant positive impact on customer loyalty and also other dimension such as management commitment to service quality and employee motivation has positive impact on customer loyalty. Among all the dimension of internal marketing customer loyalty is more influenced by employee motivation. On the basis of findings, the study concludes that internal marketing has positive impact on internal marketing. When employees are satisfied, the loyalty would improve and thus the banking performance. Further, the study also concludes that internal marketing dimension such as customer loyalty, strategic reward, vision awareness and management commitment to service quality has significant and positive relation with bank performance. Regular training and development to employee of the organization satisfies the employees more, thus they are committed to work more on discipline manner. This ultimately results in better banking performance.
The recommendation made by this study suggests that banks willing got increase return on equity should keep practicing in any kind of organization to improve the productivity. Employee’s skills and knowledge should be regularly improved to increase the financial performance in the bank. Banks willing to increase its return on assets should provide appropriate right and responsibility. It also recommends that banks willing to increase return on equity should be made internal and external working environment good and transparent internal communication. As the result revealed customer loyalty has positive and significant impact with employee motivation and strategic awareness, banks willing to increase customer loyalty should be able to motivate its employees enough in the workplace. They should make aware of the strategy of the organization so that they would work on the basis of those strategic goals.The impact of internal marketing on bank performance in Nepal [printed text] / Netra Bahadur Khatri, Author . - 2016 . - 75p. ; GRP/Thesis + 4/B.
Including bibilography
Languages : English
Descriptors: Banks
Banks and banking
Market segmentation
Marketing
Marketing channels
NepalKeywords: 'marketing banks banks and banking internal marketing return on assets return on equity net profit margin' Class number: 658.802 Abstract: Satisfied employee’s results in satisfied customers and eventually their loyalty and finally increase the performance of the organization. In the competitive world, customers are in the center of companies’ considerations and their loyalty is the main factor of competitive advantage of organizations and it is possible only through internal marketing. Internal marketing was first introduced as solution to provide quality products to customers. . Increased competition, expectations and changing technological and business propositions made many service organizations to think of a marketing approach to deliver satisfaction to the customers. The relevance of internal marketing to business success cannot be undermined because it is aimed at meeting the firm's goals and employee goals resulting goal congruency. The business performance of a bank is associated with the employee performance and this performance is a function of the motivation of the employee amongst other factors.
In Nepalese context, significant relationship has been found between job stressors, job stress and the job satisfaction. Some study has found that there is no association between socio-demographic characteristic and job satisfaction. Internal marketing as an important concept where firms apply marketing tools to attract and retain the best employees which enhances the business performance. As banks are the service organizations they need to attract and retain customers to ensure a sustainable competitive advantage as the employee plays a central role in attracting, building and maintaining relationships with customers. Job satisfaction is of vital importance for the growth of any organization. The satisfied employees are the biggest asset to an organization whereas the biggest liability is dissatisfied employees
This study has used primary and secondary sources of data to analyze the impact of internal marketing practices on bank performance. The primary sources of data have been used to assess the opinion of respondents to examine present status and role of current internal marketing in the banking performance. Secondary data have been collected from bank Supervision report and other reports from Nepal Rastra bank. The study was conducted in Kathmandu valley and 172 questionnaires survey has been accomplished for the study purpose. The secondary data for bank performance has been taken from annual report of the commercial bank for the year 2013/14. Frequency of responses, percentages and ranking have been used to analyze the primary data while descriptive statistics, correlation analysis, stepwise regressions have been carried out to examine the secondary data.
This study found that internal marketing affects internal customer loyalty and bank performance. The internal marketing dimension i.e. employee motivation, strategic reward have significant positive impact on customer loyalty and also other dimension such as management commitment to service quality and employee motivation has positive impact on customer loyalty. Among all the dimension of internal marketing customer loyalty is more influenced by employee motivation. On the basis of findings, the study concludes that internal marketing has positive impact on internal marketing. When employees are satisfied, the loyalty would improve and thus the banking performance. Further, the study also concludes that internal marketing dimension such as customer loyalty, strategic reward, vision awareness and management commitment to service quality has significant and positive relation with bank performance. Regular training and development to employee of the organization satisfies the employees more, thus they are committed to work more on discipline manner. This ultimately results in better banking performance.
The recommendation made by this study suggests that banks willing got increase return on equity should keep practicing in any kind of organization to improve the productivity. Employee’s skills and knowledge should be regularly improved to increase the financial performance in the bank. Banks willing to increase its return on assets should provide appropriate right and responsibility. It also recommends that banks willing to increase return on equity should be made internal and external working environment good and transparent internal communication. As the result revealed customer loyalty has positive and significant impact with employee motivation and strategic awareness, banks willing to increase customer loyalty should be able to motivate its employees enough in the workplace. They should make aware of the strategy of the organization so that they would work on the basis of those strategic goals.Hold
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Barcode Call number Media type Location Section Status 152/D 658.802 KHA Thesis/Dissertation Uniglobe Library Technology Available
