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Influence of advertitisement on consumer buying behavior of mobile phone in Kathmandu valley / Deepa Malla
Title : Influence of advertitisement on consumer buying behavior of mobile phone in Kathmandu valley Material Type: printed text Authors: Deepa Malla, Author Publication Date: 2019 Pagination: 114p. Size: GRP/Thesis Accompanying material: 14/B Languages : English Abstract: Advertising is a way of communication to encourage an audience for making purchase decision about a product or service and conveying information to viewers. It is considered as a vital and essential element for the economic growth of the marketers and businesses. Advertising is usually a paid form of exposure or promotion by some sponsor that reaches through various traditional media such as television, newspaper, commercial radio advertisement, magazine mail, outdoor advertising or modern media such as blogs, websites and text messages.
In the context of Nepal, advertisement has high influence on the preference of the brand by consumers and television advertisement seems to be most liked by the consumers. Price, brand awareness and accurate information positively influence the buying behavior of consumers to a certain extent. Age also plays a role in the purchasing decisions. Difference in the demographic factors such as personal status, religious belief, occupation and income level however do not bring difference in the buying behavior of Nepalese people.
This project is a part of study, and focuses on consumer buying behavior. This study found that sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity are the five dominant factors which influence the consumer buying behavior. Consumer buying behavior is said to be an applied discipline as some decisions are significantly affected their behavior or expected actions. Most of the time consumer buying behavior depends on liking or disliking of consumers towards the advertisement of the product advertised. Many companies reason for advertisement is to create awareness of a product. This has effect on current and future sales of firms as consumers tend to respond to the advertisement in the long run. This dynamic effect of advertising explains that firms usually advertise a product the most at the entry.
Consumer buying behavior is selected as dependent variable and sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity as independent variable. The major objective of the study is to examine influence of advertisement on consumer buying behavior of mobile phone in Kathmandu valley. The specific objective of the study are to analyze the impact of sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity on consumer buying behavior of mobile phone in Kathmandu valley, to examine the most significant factor affecting consumer’s buying behavior in Kathmandu Valley.
The respondents of the study are respondents within Kathmandu valley. The opinions of 207 respondents were analyzed in order to know the perception of customers regarding influence of advertisement on consumer buying behavior of mobile phone in Kathmandu valley. The weighted mean of the each variable is used to examine the influence of advertisement on consumer buying behavior of mobile phone in Kathmandu valley. For the fact finding of the study primary data was analyzed by using structured questionnaire and methods such as descriptive analysis, correlation analysis, and regression analysis.
The result of correlation analysis indicate that there is a positive and significant relationship between sales promotion and consumer buying behavior. It indicates that better the sales promotion, higher would be consumer buying behavior. Likewise, the result shows that celebrity endorsement is positively correlated to consumer buying behavior. It indicated that higher the use of celebrity in advertisement, higher would be the consumer buying behavior. Similarly, the study shows that social media is positively correlated to consumer buying behavior. It indicated that better the use of social media, higher would be buying behavior. Similarly, the study shows that there is positive correlation between brand awareness and consumer buying behavior. It shows that higher the information about brands, higher would be consumer buying behavior. Likewise, the result shows that brand familiarity is positively correlated to consumer buying behavior. It indicated that better the brand familiarity, higher would be buying behavior.
The result of regression analysis shows that, all the independent variables (sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity) are positive and significant at 1 percent level of significant with dependent variable (consumer buying behavior).
The major conclusion of the study is that sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity have positive impact on consumer buying behavior while purchasing mobile phone in Kathmandu valley. It indicates that higher the sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity higher would be consumer buying behavior. This study also concludes that there is positive impact of all the variables on consumer buying behavior. This means that advertisement does in fact affect the buying behavior of consumers. Among the five independent variables however the study shows that brand familiarity, celebrity endorsement, and brand awareness have the most significant impact. It has been observed by reviewing the findings that effective advertising is the major source to generate sensations in consumers which motivate them to buy advertising mobile phone products. Consumers are more motivated to buy a product when they see an advertisement of it somewhere. They were even noted to collect information of products from advertisement, get to know about the usage and benefits of product and then make a purchase decision based on that. Therefore, advertisement is a very good marketing tool for generating more sales.
Influence of advertitisement on consumer buying behavior of mobile phone in Kathmandu valley [printed text] / Deepa Malla, Author . - 2019 . - 114p. ; GRP/Thesis + 14/B.
Languages : English
Abstract: Advertising is a way of communication to encourage an audience for making purchase decision about a product or service and conveying information to viewers. It is considered as a vital and essential element for the economic growth of the marketers and businesses. Advertising is usually a paid form of exposure or promotion by some sponsor that reaches through various traditional media such as television, newspaper, commercial radio advertisement, magazine mail, outdoor advertising or modern media such as blogs, websites and text messages.
In the context of Nepal, advertisement has high influence on the preference of the brand by consumers and television advertisement seems to be most liked by the consumers. Price, brand awareness and accurate information positively influence the buying behavior of consumers to a certain extent. Age also plays a role in the purchasing decisions. Difference in the demographic factors such as personal status, religious belief, occupation and income level however do not bring difference in the buying behavior of Nepalese people.
This project is a part of study, and focuses on consumer buying behavior. This study found that sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity are the five dominant factors which influence the consumer buying behavior. Consumer buying behavior is said to be an applied discipline as some decisions are significantly affected their behavior or expected actions. Most of the time consumer buying behavior depends on liking or disliking of consumers towards the advertisement of the product advertised. Many companies reason for advertisement is to create awareness of a product. This has effect on current and future sales of firms as consumers tend to respond to the advertisement in the long run. This dynamic effect of advertising explains that firms usually advertise a product the most at the entry.
Consumer buying behavior is selected as dependent variable and sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity as independent variable. The major objective of the study is to examine influence of advertisement on consumer buying behavior of mobile phone in Kathmandu valley. The specific objective of the study are to analyze the impact of sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity on consumer buying behavior of mobile phone in Kathmandu valley, to examine the most significant factor affecting consumer’s buying behavior in Kathmandu Valley.
The respondents of the study are respondents within Kathmandu valley. The opinions of 207 respondents were analyzed in order to know the perception of customers regarding influence of advertisement on consumer buying behavior of mobile phone in Kathmandu valley. The weighted mean of the each variable is used to examine the influence of advertisement on consumer buying behavior of mobile phone in Kathmandu valley. For the fact finding of the study primary data was analyzed by using structured questionnaire and methods such as descriptive analysis, correlation analysis, and regression analysis.
The result of correlation analysis indicate that there is a positive and significant relationship between sales promotion and consumer buying behavior. It indicates that better the sales promotion, higher would be consumer buying behavior. Likewise, the result shows that celebrity endorsement is positively correlated to consumer buying behavior. It indicated that higher the use of celebrity in advertisement, higher would be the consumer buying behavior. Similarly, the study shows that social media is positively correlated to consumer buying behavior. It indicated that better the use of social media, higher would be buying behavior. Similarly, the study shows that there is positive correlation between brand awareness and consumer buying behavior. It shows that higher the information about brands, higher would be consumer buying behavior. Likewise, the result shows that brand familiarity is positively correlated to consumer buying behavior. It indicated that better the brand familiarity, higher would be buying behavior.
The result of regression analysis shows that, all the independent variables (sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity) are positive and significant at 1 percent level of significant with dependent variable (consumer buying behavior).
The major conclusion of the study is that sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity have positive impact on consumer buying behavior while purchasing mobile phone in Kathmandu valley. It indicates that higher the sales promotion, celebrity endorsement, social media, brand awareness and brand familiarity higher would be consumer buying behavior. This study also concludes that there is positive impact of all the variables on consumer buying behavior. This means that advertisement does in fact affect the buying behavior of consumers. Among the five independent variables however the study shows that brand familiarity, celebrity endorsement, and brand awareness have the most significant impact. It has been observed by reviewing the findings that effective advertising is the major source to generate sensations in consumers which motivate them to buy advertising mobile phone products. Consumers are more motivated to buy a product when they see an advertisement of it somewhere. They were even noted to collect information of products from advertisement, get to know about the usage and benefits of product and then make a purchase decision based on that. Therefore, advertisement is a very good marketing tool for generating more sales.
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Barcode Call number Media type Location Section Status 619/D DEE Thesis/Dissertation Uniglobe Library Philosophy & Psychology Available Influence of advertitising on customer behavior in nepalese commercial banks / Surakshya Parajuli
Title : Influence of advertitising on customer behavior in nepalese commercial banks Material Type: printed text Authors: Surakshya Parajuli, Author Publication Date: 2020 Pagination: 102.p Size: GRP/Thesis Accompanying material: 14/B Languages : English Abstract: A bank’s marketing starts with proper relationship with customers either to attract savings or for loan disbursement. Both the depositors and creditors are customers of the banks. Banks offer various products for deposit mobilization and disburse the credit products as per the portfolio management. Customers as per their need purchase different types of products offered in the market. Deposit products offered to the customers are categorized into general products and special products. Mobilization of deposit simply by increasing the rate of interest is termed as general products and special products are developed in terms of schemes generally refundable at a longer period of time. Customers choose the respective better general products and special products from among the products available in the market. Special products focus on some specific value and needs of the customers. Under this come the education scheme for the children, daughter’s marriage scheme and retirement pension scheme, among others.
The main purpose of this study is to examine the influence of advertisement on customer behavior in Nepalese Commercial Banks. This study attempted to examine the influence of advertisement on customer behavior in the Nepalese Commercial Banks. This study shows the perception of the customers who are influenced by the advertisements of the Nepalese Commercial Banks. This study would be emphasized an idea about relative importance of supervisor on the customer behavior through advertisement. This study employs descriptive research design and casual comparative research design to deal with fundamental issues associated with the influence of advertisement on customer behavior in Nepalese commercial banks. This study shows the relationship between the dependent variable customer behavior and independent variables celebrity endorsement, brand awareness, product/service performance and reliability. The total of 209 questionnaires’ responses were received. Structured questionnaire was prepared to achieve the purpose of the study.
The structural questionnaire was designed to collect the various information regarding different factors of organizational culture and leadership behavior on job satisfaction. For data collection, one of the non-probabilistic technique has been used. The respondents represent random customer of the commercial banks of Nepal and descriptive statistics, correlation coefficient and regression method has been applied to estimate the relationship between dependent variable as customer behavior with independent variables as celebrity endorsement, brand awareness, product/service performance and reliability. The data collected has been processed with the use of SPSS statistical package.
The result shows that celebrity endorsement is positively correlated to customer behavior. This means that there is a positive relationship between the celebrity endorsement and the customer behavior. Similarly, brand awareness is also positively correlated to customer behavior. This means that there is a positive relationship between the brand awareness and the customer behavior. Further, the study shows that product/service performance is positively correlated to customer behavior. This means that there is a positive relationship between the product/service performance and customer behavior. Likewise, reliability is also positively correlated to customer behavior. This means that reliability has a positive relationship between reliability and customer behavior.
Similarly, the regression result shows that the beta coefficients for celebrity endorsement are positive with customer behavior. This indicates that celebrity endorsement has positive impact on customer behavior in Nepalese commercial banks. Likewise, the regression result shows that the beta coefficients for brand awareness are positive with customer behavior in Nepalese commercial banks. This indicates that brand awareness has positive impact on customer behavior. Further, the regression result shows that the beta coefficient for product/service performance are positive with customer behavior which implies that product/service performance have positive impact on customer behavior in Nepalese commercial banks. Similarly, the regression result shows that the beta coefficients for reliability are positive with customer behavior. This indicates that reliability have positive impact on customer behavior in Nepalese commercial banks.
The study’s main conclusion is that celebrity endorsement, brand awareness, product/service performance and reliability have a major influence in the customer behavior. There is a positive relationship between celebrity endorsement, brand awareness, product/service performance, reliability and customer behavior.
Influence of advertitising on customer behavior in nepalese commercial banks [printed text] / Surakshya Parajuli, Author . - 2020 . - 102.p ; GRP/Thesis + 14/B.
Languages : English
Abstract: A bank’s marketing starts with proper relationship with customers either to attract savings or for loan disbursement. Both the depositors and creditors are customers of the banks. Banks offer various products for deposit mobilization and disburse the credit products as per the portfolio management. Customers as per their need purchase different types of products offered in the market. Deposit products offered to the customers are categorized into general products and special products. Mobilization of deposit simply by increasing the rate of interest is termed as general products and special products are developed in terms of schemes generally refundable at a longer period of time. Customers choose the respective better general products and special products from among the products available in the market. Special products focus on some specific value and needs of the customers. Under this come the education scheme for the children, daughter’s marriage scheme and retirement pension scheme, among others.
The main purpose of this study is to examine the influence of advertisement on customer behavior in Nepalese Commercial Banks. This study attempted to examine the influence of advertisement on customer behavior in the Nepalese Commercial Banks. This study shows the perception of the customers who are influenced by the advertisements of the Nepalese Commercial Banks. This study would be emphasized an idea about relative importance of supervisor on the customer behavior through advertisement. This study employs descriptive research design and casual comparative research design to deal with fundamental issues associated with the influence of advertisement on customer behavior in Nepalese commercial banks. This study shows the relationship between the dependent variable customer behavior and independent variables celebrity endorsement, brand awareness, product/service performance and reliability. The total of 209 questionnaires’ responses were received. Structured questionnaire was prepared to achieve the purpose of the study.
The structural questionnaire was designed to collect the various information regarding different factors of organizational culture and leadership behavior on job satisfaction. For data collection, one of the non-probabilistic technique has been used. The respondents represent random customer of the commercial banks of Nepal and descriptive statistics, correlation coefficient and regression method has been applied to estimate the relationship between dependent variable as customer behavior with independent variables as celebrity endorsement, brand awareness, product/service performance and reliability. The data collected has been processed with the use of SPSS statistical package.
The result shows that celebrity endorsement is positively correlated to customer behavior. This means that there is a positive relationship between the celebrity endorsement and the customer behavior. Similarly, brand awareness is also positively correlated to customer behavior. This means that there is a positive relationship between the brand awareness and the customer behavior. Further, the study shows that product/service performance is positively correlated to customer behavior. This means that there is a positive relationship between the product/service performance and customer behavior. Likewise, reliability is also positively correlated to customer behavior. This means that reliability has a positive relationship between reliability and customer behavior.
Similarly, the regression result shows that the beta coefficients for celebrity endorsement are positive with customer behavior. This indicates that celebrity endorsement has positive impact on customer behavior in Nepalese commercial banks. Likewise, the regression result shows that the beta coefficients for brand awareness are positive with customer behavior in Nepalese commercial banks. This indicates that brand awareness has positive impact on customer behavior. Further, the regression result shows that the beta coefficient for product/service performance are positive with customer behavior which implies that product/service performance have positive impact on customer behavior in Nepalese commercial banks. Similarly, the regression result shows that the beta coefficients for reliability are positive with customer behavior. This indicates that reliability have positive impact on customer behavior in Nepalese commercial banks.
The study’s main conclusion is that celebrity endorsement, brand awareness, product/service performance and reliability have a major influence in the customer behavior. There is a positive relationship between celebrity endorsement, brand awareness, product/service performance, reliability and customer behavior.
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Barcode Call number Media type Location Section Status 706/D SUR Maps and Plans Uniglobe Library Philosophy & Psychology Available Influence of brand loyalty on cosmetic buying behavior of Nepalese female consumers in Kathmandu valley / Sangya Shrestha
Title : Influence of brand loyalty on cosmetic buying behavior of Nepalese female consumers in Kathmandu valley Material Type: printed text Authors: Sangya Shrestha, Author Publication Date: 2019 Pagination: 124p. Size: GRP/Thesis Accompanying material: 14/B Languages : English Abstract: The research entitled “Influence of brand loyalty on cosmetic buying behavior of Nepalese female consumers in Kathmandu Valley” is carried out to study the various attributes of cosmetic products and their impact on brand loyalty and consumer buying behavior. This research will also classify the feature into different class according to their influence on brand loyalty and consumer buying behavior, based on which cosmetics industry can take the customer related decision.
In today’s world of globalization, Cosmetics industry of Nepal is becoming competitive day by day. The purpose of conducting this research was to identify the important factors of brand loyalty and consumer buying behavior in the context of Nepalese female consumers in Kathmandu Valley. With this rational and objective of investigating relationship between cosmetics products dimensions on brand loyalty and consumer buying behavior on loyalty, this research work was carried out. Cosmetics products has come to be recognized as a strategic tool for attaining competitive advantage and then improved the business performance. Both the service management and the marketing literatures suggest that there is a strong theoretical foundation for an empirical exploration of the linkages between cosmetics products, brand loyalty and consumer buying behavior.
The service offered by the cosmetics industry to their customer has been a remarkable change in the way of purchasing in the last few years. Intense competition and the dynamic business environment, surviving in the market has become a key challenge for many cosmetics industry. Cosmetics product has become one of the key tools for surviving and gaining competitive advantage in cosmetics industry, since its offering comprised mainly with most demanded products.
Brand loyalty and consumer buying behavior has a great role to play in the Nepalese cosmetics industry, especially in the current economic situation which is characterized with strong competition. Brand loyalty is derived from the cosmetics product dimension like brand name, product quality, price, promotion, design and service quality which ultimately results consumer buying behavior.
Several studies have been conducted to determine the association between cosmetics product dimensions with brand loyalty and its ultimate relationship with consumer buying behavior. However, not much study has been conducted in case of Nepalese cosmetics industry.
This research purpose was to find out the cosmetics product which determines brand loyalty and attitudinal consumer buying behavior literature by exploring the dimensions of customer perceived cosmetics product in the context of the Nepalese cosmetics industry.
Increasing focus on global development, expansive use of technology in marketing, advertising and promotion have led to shifts in the way in which companies focus on consumers. The findings are important to enable cosmetics industry to have a better understanding of customers’ perception of cosmetics product and consequently of how to improve their satisfaction with more logical, integrated and prioritized cosmetics product dimensions.
At last, we can conclude that cosmetics product dimensions such brand name, product quality, price, promotion, design and service quality are the most important factors that have an impact on brand loyalty and consumer buying behavior.
Influence of brand loyalty on cosmetic buying behavior of Nepalese female consumers in Kathmandu valley [printed text] / Sangya Shrestha, Author . - 2019 . - 124p. ; GRP/Thesis + 14/B.
Languages : English
Abstract: The research entitled “Influence of brand loyalty on cosmetic buying behavior of Nepalese female consumers in Kathmandu Valley” is carried out to study the various attributes of cosmetic products and their impact on brand loyalty and consumer buying behavior. This research will also classify the feature into different class according to their influence on brand loyalty and consumer buying behavior, based on which cosmetics industry can take the customer related decision.
In today’s world of globalization, Cosmetics industry of Nepal is becoming competitive day by day. The purpose of conducting this research was to identify the important factors of brand loyalty and consumer buying behavior in the context of Nepalese female consumers in Kathmandu Valley. With this rational and objective of investigating relationship between cosmetics products dimensions on brand loyalty and consumer buying behavior on loyalty, this research work was carried out. Cosmetics products has come to be recognized as a strategic tool for attaining competitive advantage and then improved the business performance. Both the service management and the marketing literatures suggest that there is a strong theoretical foundation for an empirical exploration of the linkages between cosmetics products, brand loyalty and consumer buying behavior.
The service offered by the cosmetics industry to their customer has been a remarkable change in the way of purchasing in the last few years. Intense competition and the dynamic business environment, surviving in the market has become a key challenge for many cosmetics industry. Cosmetics product has become one of the key tools for surviving and gaining competitive advantage in cosmetics industry, since its offering comprised mainly with most demanded products.
Brand loyalty and consumer buying behavior has a great role to play in the Nepalese cosmetics industry, especially in the current economic situation which is characterized with strong competition. Brand loyalty is derived from the cosmetics product dimension like brand name, product quality, price, promotion, design and service quality which ultimately results consumer buying behavior.
Several studies have been conducted to determine the association between cosmetics product dimensions with brand loyalty and its ultimate relationship with consumer buying behavior. However, not much study has been conducted in case of Nepalese cosmetics industry.
This research purpose was to find out the cosmetics product which determines brand loyalty and attitudinal consumer buying behavior literature by exploring the dimensions of customer perceived cosmetics product in the context of the Nepalese cosmetics industry.
Increasing focus on global development, expansive use of technology in marketing, advertising and promotion have led to shifts in the way in which companies focus on consumers. The findings are important to enable cosmetics industry to have a better understanding of customers’ perception of cosmetics product and consequently of how to improve their satisfaction with more logical, integrated and prioritized cosmetics product dimensions.
At last, we can conclude that cosmetics product dimensions such brand name, product quality, price, promotion, design and service quality are the most important factors that have an impact on brand loyalty and consumer buying behavior.
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Barcode Call number Media type Location Section Status 638/D SAN Thesis/Dissertation Uniglobe Library Philosophy & Psychology Available "Influence of career development and organizational culture on employee performance: A case of manufacturing companies in Kathmandu valley" / Hema Bista
Title : "Influence of career development and organizational culture on employee performance: A case of manufacturing companies in Kathmandu valley" Material Type: printed text Authors: Hema Bista, Author Publication Date: 2019 Pagination: 114p. Size: GRP/Thesis Accompanying material: 13/B Languages : English Abstract: Manufacturing company play an important role in worldwide economies and their employees are best sources of delivering good services to their customers. Manufacturing company are always seeking to provide their clients with the best banking services through their staff by supporting the efficiency and quality of the staff members with the best rehabilitation and training programs that provide them necessary knowledge to fulfill needs of clients with the latest developments in the organization and services in the competitive market, with technological development, innovative communication methods, virtual reality; e-market improving and alternative work patterns, workplace continues to change rapidly( Challenger,2000).
Employees are major assets of any organization. The active role they play towards a company’s success cannot be underestimated. Career development often used to close the gap between current performances and expected future performance. Pareek and Rao (2012) concur and argue that career development of employees should be seen as an investment, not a cost; and that bad performance, ignorance and low commitment to duty are very costly barriers in an organization. It is pointed out that the key to high levels of performance lies in having employees who are willing to work, are well managed, well led, well-motivated and are always re-skilling. Career development covers an employee’s working life. career development affects the performance of employees who work on the company. The higher the career development that can be implemented then expected the performance of employees will also be greater (Sofyan, et al., 2016).
Employee performance is very important for a company because the success of an organization is an output of its employees’ performance. Robbins (2002) points out that a person’s performance is not only influenced by his own internal factors such as motivation and capability but also by his opportunity to develop his career provided by the organization for him because career development will trigger him to improve his capability which will eventually have an effect on his performance in working (Amstrong, 2001). Alvesson (2002) points out that employees’ high performance is the effect of organizational strong culture. Weikel and Cameron (2015), explain that an organization with strong culture will have competitive advantage for a company. Strong culture will become the most effective media in Directing and organizing employees in a company.
This study was designed to analyze the Influence of career development and organizational culture on employee performance of Nepalese manufacturing company. The study is based on the primary data for 15 manufacturing company with 150 observations. The questionnaire was divided into 3 section includes the personal detail of the respondents, multiple questions and rest of other includes statement question about working environment and job statement. There were 4-6 statements that characterized each factor that affect the employee performance. Each statement was measured on likert scale where, 1= strongly disagree, 2= disagree, 3= neutral, 4= agree and 5= strongly agree used to measure the perception of the respondents about that statement. The research design adopted in this study is descriptive and causal comparative research design to deal with the fundamental issues associated with various components of career development and organizational culture on employee performance of Nepalese manufacturing company.
The correlation matrix shows that training and development is positively related to employee performance. It indicates that higher the training and development, better would be employee performance. Similarly, motivation is positively related to employee performance indicating that higher the motivation, better would be the employee performance. Likewise, job satisfaction is positively related to employee performance indicating that higher the job satisfaction, better would be the employee performance. Similarly, reward and compensation has also positive relationship with employee performance. It shows that higher the level of reward and compensation, better would be the employee performance. Likewise, the result also shows that organizational culture is positively related to employee performance. It indicates that better the level of organizational culture, higher would be the employee performance.
The regression result indicates that the beta coefficients for training and development are positive with employee performance. It indicates that higher the training and development has positive impact on employee performance. Similarly, the result reveals that the beta coefficients for motivation are positive with employee performance. It reveals that motivation has a positive impact on employee performance. Likewise, the result reveals that the beta coefficients for job satisfaction are positive with employee performance. It reveals that job satisfaction has a positive impact on employee performance. Similarly, the result reveals that the beta coefficients for reward and compensation are positive with employee performance. It reveals that reward and compensation has a positive impact on employee performance. Likewise, the result reveals that the beta coefficients for organizational culture are positive with employee performance. It reveals that organizational culture has a positive impact on employee performance
"Influence of career development and organizational culture on employee performance: A case of manufacturing companies in Kathmandu valley" [printed text] / Hema Bista, Author . - 2019 . - 114p. ; GRP/Thesis + 13/B.
Languages : English
Abstract: Manufacturing company play an important role in worldwide economies and their employees are best sources of delivering good services to their customers. Manufacturing company are always seeking to provide their clients with the best banking services through their staff by supporting the efficiency and quality of the staff members with the best rehabilitation and training programs that provide them necessary knowledge to fulfill needs of clients with the latest developments in the organization and services in the competitive market, with technological development, innovative communication methods, virtual reality; e-market improving and alternative work patterns, workplace continues to change rapidly( Challenger,2000).
Employees are major assets of any organization. The active role they play towards a company’s success cannot be underestimated. Career development often used to close the gap between current performances and expected future performance. Pareek and Rao (2012) concur and argue that career development of employees should be seen as an investment, not a cost; and that bad performance, ignorance and low commitment to duty are very costly barriers in an organization. It is pointed out that the key to high levels of performance lies in having employees who are willing to work, are well managed, well led, well-motivated and are always re-skilling. Career development covers an employee’s working life. career development affects the performance of employees who work on the company. The higher the career development that can be implemented then expected the performance of employees will also be greater (Sofyan, et al., 2016).
Employee performance is very important for a company because the success of an organization is an output of its employees’ performance. Robbins (2002) points out that a person’s performance is not only influenced by his own internal factors such as motivation and capability but also by his opportunity to develop his career provided by the organization for him because career development will trigger him to improve his capability which will eventually have an effect on his performance in working (Amstrong, 2001). Alvesson (2002) points out that employees’ high performance is the effect of organizational strong culture. Weikel and Cameron (2015), explain that an organization with strong culture will have competitive advantage for a company. Strong culture will become the most effective media in Directing and organizing employees in a company.
This study was designed to analyze the Influence of career development and organizational culture on employee performance of Nepalese manufacturing company. The study is based on the primary data for 15 manufacturing company with 150 observations. The questionnaire was divided into 3 section includes the personal detail of the respondents, multiple questions and rest of other includes statement question about working environment and job statement. There were 4-6 statements that characterized each factor that affect the employee performance. Each statement was measured on likert scale where, 1= strongly disagree, 2= disagree, 3= neutral, 4= agree and 5= strongly agree used to measure the perception of the respondents about that statement. The research design adopted in this study is descriptive and causal comparative research design to deal with the fundamental issues associated with various components of career development and organizational culture on employee performance of Nepalese manufacturing company.
The correlation matrix shows that training and development is positively related to employee performance. It indicates that higher the training and development, better would be employee performance. Similarly, motivation is positively related to employee performance indicating that higher the motivation, better would be the employee performance. Likewise, job satisfaction is positively related to employee performance indicating that higher the job satisfaction, better would be the employee performance. Similarly, reward and compensation has also positive relationship with employee performance. It shows that higher the level of reward and compensation, better would be the employee performance. Likewise, the result also shows that organizational culture is positively related to employee performance. It indicates that better the level of organizational culture, higher would be the employee performance.
The regression result indicates that the beta coefficients for training and development are positive with employee performance. It indicates that higher the training and development has positive impact on employee performance. Similarly, the result reveals that the beta coefficients for motivation are positive with employee performance. It reveals that motivation has a positive impact on employee performance. Likewise, the result reveals that the beta coefficients for job satisfaction are positive with employee performance. It reveals that job satisfaction has a positive impact on employee performance. Similarly, the result reveals that the beta coefficients for reward and compensation are positive with employee performance. It reveals that reward and compensation has a positive impact on employee performance. Likewise, the result reveals that the beta coefficients for organizational culture are positive with employee performance. It reveals that organizational culture has a positive impact on employee performance
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Barcode Call number Media type Location Section Status 602/D HEM Thesis/Dissertation Uniglobe Library Philosophy & Psychology Available Influence of e-banking services on profitability of nepalese commercial banks / Susmita kumari Sah
Title : Influence of e-banking services on profitability of nepalese commercial banks Material Type: printed text Authors: Susmita kumari Sah, Author Publication Date: 2020 Pagination: 113p. Size: GRP/Thesis Accompanying material: 2nd/Gmba Languages : English Abstract: Banking sectors have innovated the use of electronic banking services through automated teller machine (ATM), SMS banking, point of sale (POS), mobile banking, mobile banking, internet banking and credit card services. Branchless banking results into reduction of banking cost to both bank and to its customers. Therefore, agency banking, internet banking, ATM banking, mobile banking and POS banking are rapidly growing in terms of their usage.
The major objective of the study is to examine the influence of e-banking services on the profitability of Nepalese commercial banks. More specifically, it identifies the influence of ATM banking, SMS banking, POS banking, mobile banking, internet banking and credit card services on profitability of Nepalese commercial banks.
The respondents of the study are the employees of the Nepalese commercial banks. The
opinions of 200 respondents were analyzed in order to know the perception of employees regarding on influence of e-banking services on the profitability of Nepalese commercial banks. The Pearson’s correlation coefficients matrix test, step-wise regression was conducted to order to analyze the relationship between electronic banking and profitability of Nepalese commercial banks. The descriptive research conducted for fact finding of different variables. The study is based on primary and secondary sources of data from commercial banks of Nepal. Primary data were gathered for 20 commercial bank from the 200 respondents through questionnaire. The respondents’ views were collected who work in commercial bank in Nepal. The study also used annual reports of 2018/19 of selected commercial banks to collect data.
The descriptive results show that weighted average mean scale for ATM banking services is 4.36. It indicates that banks are profitability on the quality of ATM banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through ATM banking services. Similarly, weighted average mean scale for SMS banking services is 4.29. It indicates that banks are profitability with SMS banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through SMS banking services. Likewise, weighted average mean scale for POS banking services is 4.13. It indicates that banks are profitability on the quality of POS banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through POS banking services.
Similarly, weighted average mean scale for mobile banking services is 4.29. It indicates that banks are profitability on the quality of mobile banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through mobile banking services. Likewise, weighted average mean scale for internet banking services is 4.24. It indicates that banks are profitability on the quality of internet banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through internet banking services. In addition, weighted average mean scale for credit card services is 4.04. It indicates that banks are profitability on the quality of credit card services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through credit card services.
The result shows that internet banking is positively related to return on assets indicating that better the internet services, higher would be the return on assets. Similarly, ATM services are positively related to return on assets. It means that better ATM services leads to increase in return on assets. The result also shows that mobile banking is positively related to return on assets. It means that better mobile banking services leads to increase in return on assets. Likewise, point of sale is positively correlated to return on assets. It indicates that increase in point of sale services in retail stores leads to increase in return on assets. Similarly, SMS banking has a positive relationship with return on assets. It means that increase in use of SMS banking leads to increase in return on assets. In addition, credit card has a positive relationship with return on assets. It means that increase in use of credit card services leads to increase in return on assets.
The result also shows that internet banking is positively related to return on equity indicating that better the internet services, higher would be the return on equity. Similarly, ATM services are positively related to return on equity. It means that better ATM services leads to increase in return on equity. The result also shows that mobile banking is positively related to return on equity. It means that better mobile banking services leads to increase in return on equity. Likewise, point of sale is positively correlated to return on equity. It indicates that increase in point of sale services in retail stores leads to increase in return on equity. Similarly, SMS banking has a positive relationship with return on equity. It means that increase in use of SMS banking leads to increase in return on equity. In addition, credit card has a positive relationship with return on equity. It means that increase in use of credit card services leads to increase in return on equity.
The result shows that the beta coefficients for internet banking are positive with return on assets. This indicates that better internet banking has positive impact on return on assets. This finding is consistent with the findings of DeYoung et al. (2007). Likewise, the beta coefficients for ATM banking are positive with return on assets. This indicates that better ATM banking has positive impact on return on assets. This finding is similar to the findings of Jegede (2014). Likewise, the beta coefficients for mobile banking are positive with return on assets. It indicates that better mobile banking has positive impact on return on assets. This finding is similar to the findings of Said and Kaplelach (2019). The result also reveals that the beta coefficients for mobile banking and ATM banking are significant at five percent level of significance.
The result shows that the beta coefficients for internet banking are positive with return on equity. This indicates that better internet banking has positive impact on return on equity. This finding is consistent with the findings of Abdullai and Micheni (2018). Likewise, the beta coefficients for ATM banking are positive with return on equity. This indicates that better ATM banking has positive impact on return on equity. This finding is similar to the findings of Joseph and Stone (2003). Likewise, the beta coefficients for mobile banking are positive with return on equity. It indicates that better mobile banking has positive impact on return on equity. This finding is similar to the findings of Mahboub (2018). The result also reveals that the beta coefficient for internet banking is significant at five percent level of significance.
The study's main conclusion is that electronic banking services play a prominent role in determining profitability of commercial banks. E-banking services such as ATM banking, SMS banking, POS banking, mobile banking, internet banking and credit card services have positive effect on the profitability of commercial banks.
Influence of e-banking services on profitability of nepalese commercial banks [printed text] / Susmita kumari Sah, Author . - 2020 . - 113p. ; GRP/Thesis + 2nd/Gmba.
Languages : English
Abstract: Banking sectors have innovated the use of electronic banking services through automated teller machine (ATM), SMS banking, point of sale (POS), mobile banking, mobile banking, internet banking and credit card services. Branchless banking results into reduction of banking cost to both bank and to its customers. Therefore, agency banking, internet banking, ATM banking, mobile banking and POS banking are rapidly growing in terms of their usage.
The major objective of the study is to examine the influence of e-banking services on the profitability of Nepalese commercial banks. More specifically, it identifies the influence of ATM banking, SMS banking, POS banking, mobile banking, internet banking and credit card services on profitability of Nepalese commercial banks.
The respondents of the study are the employees of the Nepalese commercial banks. The
opinions of 200 respondents were analyzed in order to know the perception of employees regarding on influence of e-banking services on the profitability of Nepalese commercial banks. The Pearson’s correlation coefficients matrix test, step-wise regression was conducted to order to analyze the relationship between electronic banking and profitability of Nepalese commercial banks. The descriptive research conducted for fact finding of different variables. The study is based on primary and secondary sources of data from commercial banks of Nepal. Primary data were gathered for 20 commercial bank from the 200 respondents through questionnaire. The respondents’ views were collected who work in commercial bank in Nepal. The study also used annual reports of 2018/19 of selected commercial banks to collect data.
The descriptive results show that weighted average mean scale for ATM banking services is 4.36. It indicates that banks are profitability on the quality of ATM banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through ATM banking services. Similarly, weighted average mean scale for SMS banking services is 4.29. It indicates that banks are profitability with SMS banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through SMS banking services. Likewise, weighted average mean scale for POS banking services is 4.13. It indicates that banks are profitability on the quality of POS banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through POS banking services.
Similarly, weighted average mean scale for mobile banking services is 4.29. It indicates that banks are profitability on the quality of mobile banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through mobile banking services. Likewise, weighted average mean scale for internet banking services is 4.24. It indicates that banks are profitability on the quality of internet banking services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through internet banking services. In addition, weighted average mean scale for credit card services is 4.04. It indicates that banks are profitability on the quality of credit card services provided by Nepalese commercial banks. In other words, the results indicate that Nepalese commercial banks able to profitability through credit card services.
The result shows that internet banking is positively related to return on assets indicating that better the internet services, higher would be the return on assets. Similarly, ATM services are positively related to return on assets. It means that better ATM services leads to increase in return on assets. The result also shows that mobile banking is positively related to return on assets. It means that better mobile banking services leads to increase in return on assets. Likewise, point of sale is positively correlated to return on assets. It indicates that increase in point of sale services in retail stores leads to increase in return on assets. Similarly, SMS banking has a positive relationship with return on assets. It means that increase in use of SMS banking leads to increase in return on assets. In addition, credit card has a positive relationship with return on assets. It means that increase in use of credit card services leads to increase in return on assets.
The result also shows that internet banking is positively related to return on equity indicating that better the internet services, higher would be the return on equity. Similarly, ATM services are positively related to return on equity. It means that better ATM services leads to increase in return on equity. The result also shows that mobile banking is positively related to return on equity. It means that better mobile banking services leads to increase in return on equity. Likewise, point of sale is positively correlated to return on equity. It indicates that increase in point of sale services in retail stores leads to increase in return on equity. Similarly, SMS banking has a positive relationship with return on equity. It means that increase in use of SMS banking leads to increase in return on equity. In addition, credit card has a positive relationship with return on equity. It means that increase in use of credit card services leads to increase in return on equity.
The result shows that the beta coefficients for internet banking are positive with return on assets. This indicates that better internet banking has positive impact on return on assets. This finding is consistent with the findings of DeYoung et al. (2007). Likewise, the beta coefficients for ATM banking are positive with return on assets. This indicates that better ATM banking has positive impact on return on assets. This finding is similar to the findings of Jegede (2014). Likewise, the beta coefficients for mobile banking are positive with return on assets. It indicates that better mobile banking has positive impact on return on assets. This finding is similar to the findings of Said and Kaplelach (2019). The result also reveals that the beta coefficients for mobile banking and ATM banking are significant at five percent level of significance.
The result shows that the beta coefficients for internet banking are positive with return on equity. This indicates that better internet banking has positive impact on return on equity. This finding is consistent with the findings of Abdullai and Micheni (2018). Likewise, the beta coefficients for ATM banking are positive with return on equity. This indicates that better ATM banking has positive impact on return on equity. This finding is similar to the findings of Joseph and Stone (2003). Likewise, the beta coefficients for mobile banking are positive with return on equity. It indicates that better mobile banking has positive impact on return on equity. This finding is similar to the findings of Mahboub (2018). The result also reveals that the beta coefficient for internet banking is significant at five percent level of significance.
The study's main conclusion is that electronic banking services play a prominent role in determining profitability of commercial banks. E-banking services such as ATM banking, SMS banking, POS banking, mobile banking, internet banking and credit card services have positive effect on the profitability of commercial banks.
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Barcode Call number Media type Location Section Status 710/D SUS Maps and Plans Uniglobe Library Philosophy & Psychology Available Influence of technological innovation on financial performance of Nepalese Commercial banks / Rita Karki
Title : Influence of technological innovation on financial performance of Nepalese Commercial banks Material Type: printed text Authors: Rita Karki, Author Publication Date: 2019 Pagination: 106p. Size: GRP/Thesis Accompanying material: 12/B Languages : English Abstract: Technological innovation in banking industry is an emerging trend in modern business world. This study sought to investigate the effect of technological innovations on financial performance of commercial banks in Nepal. The main concern was that there is an increase in the number of banking innovations, but whether the innovations in banking industry are the main determinants of financial performance is a matter of discussion. Despite the significance of financial innovation, the effect of innovation on financial performance is still misunderstood. Therefore, the study sought to investigate the effect of technological innovations on financial performance of commercial banks in Nepal. This research studied innovations in the area of ATM cards, internet banking, mobile banking, branch networking and POS terminals. These innovations were studied in relation to their effect on commercial banks’ financial performance indicators namely: return on assets and return on equity.
Banking sectors have innovated the use of branchless banking through internet banking, mobile banking, automated teller machine (ATM), point of sale (POS), and agent banking services outlets. This allows banks to reach a wider scope of clients, reduce their transaction costs, and increase access to financial services by the poor in remote areas. Hence, marketers emphasize on research in the area of consumer behavior and particularly behavioral intention. More specifically, a customer`s behavioral intention is a strong indication of his actual behavior (Adewoye, 2013).
Kumar et al. (2006) states that agency banking allows banks to serve more clients at lower cost, and expands the banking services. It allows clients to access their accounts more frequently and manage their loan funds more easily thus leading to increased revenue. Globally, retailers and post offices are increasingly being utilized as important distribution channels for financial institutions. The points of service range from post offices in the outback of small lottery outlets in Brazil where clients receive their social payments and access their bank accounts.
This study investigates the impact of technological innovation on financial performance of Nepalese commercial banks. The study has employed descriptive and causal comparative research design to estimate the relationship between dependent variables (return on assets and return on equity) with independent variables (ATM cards, internet banking, mobile banking, branch networking and POS terminals).
The study is based on both primary as well secondary sources of data. The primary data are used to extract the information about effect of technological innovation variables on financial performance of Nepalese commercial banks and secondary data on ROA and ROE were gathered from the annual reports of selected banks. Altogether 18 commercial banks were selected for the study and total of 150 responses were collected from the prepared structured questionnaire.
The study shows that ATM cards, internet banking, mobile banking, branch networking and POS terminals have a positive effect on return on assets. Likewise, ATM cards, internet banking, mobile banking, branch networking and POS terminals also have a positive impact on return on equity. The study also reveals that innovation in banking services have a significant and positive impact on the financial performance of Nepalese commercial banks.
Similarly, the results of the study suggest that management should realize the importance of innovation in banking for getting better financial performance. Therefore, the study concludes that banking innovation in the form of ATM cards, internet banking, mobile banking, branch networking and POS terminals will tend to increase the firm performance.
Influence of technological innovation on financial performance of Nepalese Commercial banks [printed text] / Rita Karki, Author . - 2019 . - 106p. ; GRP/Thesis + 12/B.
Languages : English
Abstract: Technological innovation in banking industry is an emerging trend in modern business world. This study sought to investigate the effect of technological innovations on financial performance of commercial banks in Nepal. The main concern was that there is an increase in the number of banking innovations, but whether the innovations in banking industry are the main determinants of financial performance is a matter of discussion. Despite the significance of financial innovation, the effect of innovation on financial performance is still misunderstood. Therefore, the study sought to investigate the effect of technological innovations on financial performance of commercial banks in Nepal. This research studied innovations in the area of ATM cards, internet banking, mobile banking, branch networking and POS terminals. These innovations were studied in relation to their effect on commercial banks’ financial performance indicators namely: return on assets and return on equity.
Banking sectors have innovated the use of branchless banking through internet banking, mobile banking, automated teller machine (ATM), point of sale (POS), and agent banking services outlets. This allows banks to reach a wider scope of clients, reduce their transaction costs, and increase access to financial services by the poor in remote areas. Hence, marketers emphasize on research in the area of consumer behavior and particularly behavioral intention. More specifically, a customer`s behavioral intention is a strong indication of his actual behavior (Adewoye, 2013).
Kumar et al. (2006) states that agency banking allows banks to serve more clients at lower cost, and expands the banking services. It allows clients to access their accounts more frequently and manage their loan funds more easily thus leading to increased revenue. Globally, retailers and post offices are increasingly being utilized as important distribution channels for financial institutions. The points of service range from post offices in the outback of small lottery outlets in Brazil where clients receive their social payments and access their bank accounts.
This study investigates the impact of technological innovation on financial performance of Nepalese commercial banks. The study has employed descriptive and causal comparative research design to estimate the relationship between dependent variables (return on assets and return on equity) with independent variables (ATM cards, internet banking, mobile banking, branch networking and POS terminals).
The study is based on both primary as well secondary sources of data. The primary data are used to extract the information about effect of technological innovation variables on financial performance of Nepalese commercial banks and secondary data on ROA and ROE were gathered from the annual reports of selected banks. Altogether 18 commercial banks were selected for the study and total of 150 responses were collected from the prepared structured questionnaire.
The study shows that ATM cards, internet banking, mobile banking, branch networking and POS terminals have a positive effect on return on assets. Likewise, ATM cards, internet banking, mobile banking, branch networking and POS terminals also have a positive impact on return on equity. The study also reveals that innovation in banking services have a significant and positive impact on the financial performance of Nepalese commercial banks.
Similarly, the results of the study suggest that management should realize the importance of innovation in banking for getting better financial performance. Therefore, the study concludes that banking innovation in the form of ATM cards, internet banking, mobile banking, branch networking and POS terminals will tend to increase the firm performance.
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Barcode Call number Media type Location Section Status 662/D RIT Thesis/Dissertation Uniglobe Library Philosophy & Psychology Available International business / Czinkota, Michael R.
Title : International business Material Type: printed text Authors: Czinkota, Michael R., Author Edition statement: 7th ed Publisher: Delhi: Cengage Publication Date: 2005 Pagination: 782p. Size: Book Languages : English Descriptors: International trade
Investments ForeignKeywords: 'international trade investment foreign' Class number: 658.049 International business [printed text] / Czinkota, Michael R., Author . - 7th ed . - [S.l.] : Delhi: Cengage, 2005 . - 782p. ; Book.
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Descriptors: International trade
Investments ForeignKeywords: 'international trade investment foreign' Class number: 658.049 Hold
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Barcode Call number Media type Location Section Status 3005 658.049 CZI Books Uniglobe Library Philosophy & Psychology Available International Business / Dr.Arhan Sthapit
Title : International Business Material Type: printed text Authors: Dr.Arhan Sthapit, Author Edition statement: 6th ed. Publication Date: 2018 Pagination: 328p. Size: Book ISBN (or other code): 978-9937-688-16-1 Price: Rs.550 Languages : English Class number: 382 International Business [printed text] / Dr.Arhan Sthapit, Author . - 6th ed. . - 2018 . - 328p. ; Book.
ISBN : 978-9937-688-16-1 : Rs.550
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Deitel,Paul,Harvey
Title : Internet AND World wide Web Material Type: printed text Authors: Deitel,Paul,Harvey, Author Publisher: Pearson India. Publication Date: 2021 Pagination: 962 Size: textbooks ISBN (or other code): 978-93-5286-859-9 Languages : English Internet AND World wide Web [printed text] / Deitel,Paul,Harvey, Author . - [S.l.] : Pearson India., 2021 . - 962 ; textbooks.
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Barcode Call number Media type Location Section Status 11322 006.76 DEI Books Uniglobe Library Philosophy & Psychology Available Introduction to JAVA Programming / Liang,Daniel.Y.
Title : Introduction to JAVA Programming Material Type: printed text Authors: Liang,Daniel.Y., Author Publisher: Pearson,India. Publication Date: 2022 Pagination: 1142 Size: textbooks ISBN (or other code): 978-93-5306-578-2 Price: RS:1896 Languages : English Introduction to JAVA Programming [printed text] / Liang,Daniel.Y., Author . - [S.l.] : Pearson,India., 2022 . - 1142 ; textbooks.
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Barcode Call number Media type Location Section Status 11311 005.133 LIA Books Uniglobe Library Philosophy & Psychology Available Introduction to logic / Copi, Irving M. ; Cohen, Carl
Title : Introduction to logic Material Type: printed text Authors: Copi, Irving M., Author ; Cohen, Carl, Author Edition statement: 11th ed Publication Date: 2002 Pagination: 647p Size: Books Languages : English Descriptors: Logic Keywords: 'logic' Class number: 160 Introduction to logic [printed text] / Copi, Irving M., Author ; Cohen, Carl, Author . - 11th ed . - 2002 . - 647p ; Books.
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Title : Introduction to psychology Material Type: printed text Authors: Clifford Morgan, Author Edition statement: 7th ed Publisher: New Delhi: Tata Mc-Graw Hill Publication Date: 1986 Pagination: 724vp Size: Books Price: Rs.696 Languages : English Descriptors: Psychology Keywords: 'introduction to psychoology' Class number: 150 Introduction to psychology [printed text] / Clifford Morgan, Author . - 7th ed . - [S.l.] : New Delhi: Tata Mc-Graw Hill, 1986 . - 724vp ; Books.
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Barcode Call number Media type Location Section Status 2069 150 MOR Books Uniglobe Library Philosophy & Psychology Available Introduction to psychology / Clifford T. Morgan
Title : Introduction to psychology Material Type: printed text Authors: Clifford T. Morgan, Author Edition statement: 7th ed Publication Date: 1993 Pagination: 724vp Size: Books Price: Rs.664 Languages : English Descriptors: Psychology Keywords: 'psychoology' Class number: 150 Introduction to psychology [printed text] / Clifford T. Morgan, Author . - 7th ed . - 1993 . - 724vp ; Books.
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Barcode Call number Media type Location Section Status 407 150 MOR Books Uniglobe Library Philosophy & Psychology Available Introduction to psychology / Clifford T. Morgan
Title : Introduction to psychology Material Type: printed text Authors: Clifford T. Morgan, Author Edition statement: 7th ed Publisher: New Delhi: Tata Mc-Graw Hill Publication Date: 1986 Pagination: 724p Size: Books Price: Rs.840 Languages : English Descriptors: Psychology Keywords: 'psychology' Class number: 150 Introduction to psychology [printed text] / Clifford T. Morgan, Author . - 7th ed . - [S.l.] : New Delhi: Tata Mc-Graw Hill, 1986 . - 724p ; Books.
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Title : Introduction to psychology Material Type: printed text Authors: Fernald, Dodge L, Author Edition statement: 5th ed Publisher: New Delhi: Aitbs Publication Date: 2005 Pagination: 543p. Size: Book Price: Rs. 576 Languages : English Descriptors: Psychology Keywords: 'psychology introduction of psychology' Class number: 150 Introduction to psychology [printed text] / Fernald, Dodge L, Author . - 5th ed . - [S.l.] : New Delhi: Aitbs, 2005 . - 543p. ; Book.
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