Welcome to the Uniglobe Library
From this page you can:
Home |
Author details
Author Maya Tamang |
Available item(s) by this author
Refine your search Apply to external sources
Factors affacting online purchasing behavior of the customers in Kathmandu valley / Maya Tamang
Title : Factors affacting online purchasing behavior of the customers in Kathmandu valley Material Type: printed text Authors: Maya Tamang, Author Publication Date: 2019 Pagination: 115p. Size: GRP/Thesis Accompanying material: 14/B Languages : English Abstract: Over the past few decades, the Internet has developed into a vast global market place for the exchange of goods and services. In many developed countries, the Internet has been adopted as an important medium, offering a wide assortment of products with 24 hour availability and wide area coverage. Online stores and services are important sales channels in B2C transactions. In the business to consumer (B2C) e-commerce cycle activity, consumers use internet for searching for product options, features, prices or reviews, selecting products or services through Internet, placing the order, making payments, or any other mean. As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses on online markets. Due to its facilities, many people are willing to shop online.
With the growth of the Internet and Internet-based devices, most of the people are fond of things available over the internet. Facebook and online media have grown their popularity in Nepal very much these days. Online shopping sites or online stores are also one of the popular things in the internet world now. Find the list of best online shopping sites below. Online shopping has become very popular among people living in the major cities of Nepal. It has become popular mainly because of convenience and ease to shop from their home or office. One of the most appealing factors about online shopping is that it alleviates the need to wait in long lines or search from store to store for a particular item. Young people are attracted to online stores, as the price, compare between two or more sites and buy the product.
This study found that website design, reliability, responsiveness, trust and personalization are the five dominant factors which influence consumer perceptions of online shopping. Consumer behavior is said to be an applied discipline as some decisions are significantly affected their behavior or expected actions. The online purchasing behavior of online shoppers and factor influencing online shopping behavior and its future perspective, internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets.
Customers attitude and online purchase intention are selected as dependent variable and perceived risk, website quality, convenience, trust and return policy the independent variables. The major objective of the study is to examine the factors affecting online purchasing behavior of the customer in Kathmandu Valley. The specific objectives of the study are to analyze the impact of perceived risk, website quality, convenience, trust and return policy on customers attitude and online purchase intention in Kathmandu Valley.
The respondents of the study are online buyers in Kathmandu valley. The opinions of 400 respondents were analyzed in order to know the perception of customer on factors affecting online purchasing behavior in Kathmandu Valley. The weighted mean of the each variable used to examine the impact of factor factors affecting online purchasing behavior of the customer. For the fact finding of the study primary data was analyzed by using percentage frequency distribution and methods such as descriptive analysis, correlation analysis and regression analysis.
The result shows that perceived risk has negative relation with customers attitude and online purchase intention. It indicates that higher the perceived risk lower the customer attitude and online purchase intention. Whereas website quality, convenience, trust and return policy have positive relation with customer attitude and online purchase intention in Kathmandu Valley. It indicates that higher the website quality, convenience, trust and return policy, higher would be customer attitude and online purchase intention in Kathmandu Valley.
The study reveals that perceived risk is negatively correlated to customer's attitude and online purchasing intention. Similarly, trust, website quality, convenience and return policy are positively related to consumer's attitude and online purchasing intention. The regression results also shows that, the beta coefficients for perceived risk is negative with customer's attitude. It indicates that perceived risk of customer has negative impact on customer's attitude. Likewise, the beta coefficients for trust, website quality, convenience and return policy are positive with customer's attitude. The result also shows that, the beta coefficients for perceived risk is negative with online purchasing intention. It indicates that perceived risk of customer have impact negative on online purchasing intention. Likewise, the beta coefficients for trust is positive with online purchasing intention. It indicates that trust, website quality, convenience and return policy towards online store have positive impact on online purchasing intention
Recommendations are given on the basis of the findings of the study. The major conclusions of the study are that all the independent variables of online shopping have positive relation with customers attitude and online purchase intention. If the company has good website quality, trust, convenience and return policy then it will tends to increase customers attitude and online purchase intention on online business in Kathmandu Valley.
Factors affacting online purchasing behavior of the customers in Kathmandu valley [printed text] / Maya Tamang, Author . - 2019 . - 115p. ; GRP/Thesis + 14/B.
Languages : English
Abstract: Over the past few decades, the Internet has developed into a vast global market place for the exchange of goods and services. In many developed countries, the Internet has been adopted as an important medium, offering a wide assortment of products with 24 hour availability and wide area coverage. Online stores and services are important sales channels in B2C transactions. In the business to consumer (B2C) e-commerce cycle activity, consumers use internet for searching for product options, features, prices or reviews, selecting products or services through Internet, placing the order, making payments, or any other mean. As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses on online markets. Due to its facilities, many people are willing to shop online.
With the growth of the Internet and Internet-based devices, most of the people are fond of things available over the internet. Facebook and online media have grown their popularity in Nepal very much these days. Online shopping sites or online stores are also one of the popular things in the internet world now. Find the list of best online shopping sites below. Online shopping has become very popular among people living in the major cities of Nepal. It has become popular mainly because of convenience and ease to shop from their home or office. One of the most appealing factors about online shopping is that it alleviates the need to wait in long lines or search from store to store for a particular item. Young people are attracted to online stores, as the price, compare between two or more sites and buy the product.
This study found that website design, reliability, responsiveness, trust and personalization are the five dominant factors which influence consumer perceptions of online shopping. Consumer behavior is said to be an applied discipline as some decisions are significantly affected their behavior or expected actions. The online purchasing behavior of online shoppers and factor influencing online shopping behavior and its future perspective, internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets.
Customers attitude and online purchase intention are selected as dependent variable and perceived risk, website quality, convenience, trust and return policy the independent variables. The major objective of the study is to examine the factors affecting online purchasing behavior of the customer in Kathmandu Valley. The specific objectives of the study are to analyze the impact of perceived risk, website quality, convenience, trust and return policy on customers attitude and online purchase intention in Kathmandu Valley.
The respondents of the study are online buyers in Kathmandu valley. The opinions of 400 respondents were analyzed in order to know the perception of customer on factors affecting online purchasing behavior in Kathmandu Valley. The weighted mean of the each variable used to examine the impact of factor factors affecting online purchasing behavior of the customer. For the fact finding of the study primary data was analyzed by using percentage frequency distribution and methods such as descriptive analysis, correlation analysis and regression analysis.
The result shows that perceived risk has negative relation with customers attitude and online purchase intention. It indicates that higher the perceived risk lower the customer attitude and online purchase intention. Whereas website quality, convenience, trust and return policy have positive relation with customer attitude and online purchase intention in Kathmandu Valley. It indicates that higher the website quality, convenience, trust and return policy, higher would be customer attitude and online purchase intention in Kathmandu Valley.
The study reveals that perceived risk is negatively correlated to customer's attitude and online purchasing intention. Similarly, trust, website quality, convenience and return policy are positively related to consumer's attitude and online purchasing intention. The regression results also shows that, the beta coefficients for perceived risk is negative with customer's attitude. It indicates that perceived risk of customer has negative impact on customer's attitude. Likewise, the beta coefficients for trust, website quality, convenience and return policy are positive with customer's attitude. The result also shows that, the beta coefficients for perceived risk is negative with online purchasing intention. It indicates that perceived risk of customer have impact negative on online purchasing intention. Likewise, the beta coefficients for trust is positive with online purchasing intention. It indicates that trust, website quality, convenience and return policy towards online store have positive impact on online purchasing intention
Recommendations are given on the basis of the findings of the study. The major conclusions of the study are that all the independent variables of online shopping have positive relation with customers attitude and online purchase intention. If the company has good website quality, trust, convenience and return policy then it will tends to increase customers attitude and online purchase intention on online business in Kathmandu Valley.
Hold
Place a hold on this item
Copies
Barcode Call number Media type Location Section Status 607/D MAY Thesis/Dissertation Uniglobe Library Philosophy & Psychology Available