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E- Business: a management perspective / Reynolds, Jonathan
Title : E- Business: a management perspective Material Type: printed text Authors: Reynolds, Jonathan, Author Publisher: New York: Oxford University Publication Date: 2010 Pagination: 469p Size: Books Price: Rs.632 Languages : English Descriptors: Business enterprise- computer networks
Electronic commerce
Electronic commerce- managementKeywords: 'business enterprise- computer networks electronic commerce Class number: 658.054 E- Business: a management perspective [printed text] / Reynolds, Jonathan, Author . - [S.l.] : New York: Oxford University, 2010 . - 469p ; Books.
Rs.632
Languages : English
Descriptors: Business enterprise- computer networks
Electronic commerce
Electronic commerce- managementKeywords: 'business enterprise- computer networks electronic commerce Class number: 658.054 Hold
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Barcode Call number Media type Location Section Status 5936 658.054 REY Books Uniglobe Library Technology Available 5937 658.054 REY Books Uniglobe Library Technology Available 5938 658.054 REY Books Uniglobe Library Technology Available 5939 658.054 REY Books Uniglobe Library Technology Available 5940 658.054 REY Books Uniglobe Library Technology Available 5941 658.054 REY Books Uniglobe Library Technology Available 5942 658.054 REY Books Uniglobe Library Technology Available 5943 658.054 REY Books Uniglobe Library Technology Available 5944 658.054 REY Books Uniglobe Library Technology Available 5945 658.054 REY Books Uniglobe Library Technology Available 5946 658.054 REY Books Uniglobe Library Technology Available 5947 658.054 REY Books Uniglobe Library Technology Available 5948 658.054 REY Books Uniglobe Library Technology Available 5949 658.054 REY Books Uniglobe Library Technology Available 5950 658.054 REY Books Uniglobe Library Technology Available 5682 658.054 REY Books Uniglobe Library Technology Available 5683 658.054 REY Books Uniglobe Library Technology Available 5684 658.054 REY Books Uniglobe Library Technology Available 5685 658.054 REY Books Uniglobe Library Technology Available 5686 658.054 REY Books Uniglobe Library Technology Available 6896 658.054 REY Books Uniglobe Library Technology Available 6897 658.054 REY Books Uniglobe Library Technology Available 6898 658.054 REY Books Uniglobe Library Technology Available 6899 658.054 REY Books Uniglobe Library Technology Available 6900 658.054 REY Books Uniglobe Library Technology Available 6901 658.054 REY Books Uniglobe Library Technology Available 6902 658.054 REY Books Uniglobe Library Technology Available 6903 658.054 REY Books Uniglobe Library Technology Available 6904 658.054 REY Books Uniglobe Library Technology Due for return by 12/26/2017 6905 658.054 REY Books Uniglobe Library Technology Due for return by 12/25/2017 6906 658.054 REY Books Uniglobe Library Technology Available 6907 658.054 REY Books Uniglobe Library Technology Available 6908 658.054 REY Books Uniglobe Library Technology Available 6909 658.054 REY Books Uniglobe Library Technology Available 6910 658.054 REY Books Uniglobe Library Technology Available 6911 658.054 REY Books Uniglobe Library Technology Available 6912 658.054 REY Books Uniglobe Library Technology Available 6913 658.054 REY Books Uniglobe Library Technology Available 6914 658.054 REY Books Uniglobe Library Technology Available 6915 658.054 REY Books Uniglobe Library Technology Available 6916 658.054 REY Books Uniglobe Library Technology Due for return by 04/23/2024 6917 658.054 REY Books Uniglobe Library Technology Available 6919 658.054 REY Books Uniglobe Library Technology Available 6918 658.054 REY Books Uniglobe Library Technology Due for return by 07/04/2022 6920 658.054 REY Books Uniglobe Library Technology Available 6921 658.054 REY Books Uniglobe Library Technology Available 6922 658.054 REY Books Uniglobe Library Technology Available 6923 658.054 REY Books Uniglobe Library Technology Available 6924 658.054 REY Books Uniglobe Library Technology Available 6925 658.054 REY Books Uniglobe Library Technology Due for return by 04/23/2024 6926 658.054 REY Books Uniglobe Library Technology Available 6927 658.054 REY Books Uniglobe Library Technology Available 6928 658.054 REY Books Uniglobe Library Technology Available 6929 658.054 REY Books Uniglobe Library Technology Available 6930 658.054 REY Books Uniglobe Library Technology Available 6931 658.054 REY Books Uniglobe Library Technology Available 6932 658.054 REY Books Uniglobe Library Technology Available 6933 658.054 REY Books Uniglobe Library Technology Available 6934 658.054 REY Books Uniglobe Library Technology Available 6935 658.054 REY Books Uniglobe Library Technology Available Management information system / Kenneth C. Laudon
Title : Management information system Material Type: printed text Authors: Kenneth C. Laudon, Author Edition statement: 9th ed Publisher: New Delhi: PHI Learning Publication Date: 2006 Pagination: 641vp Size: Book Price: Rs.680 Languages : English Descriptors: Computer networks
Electronic commerce
Management information systemKeywords: 'computer networks electronic commerce electronic commerce' Class number: 658.403 Management information system [printed text] / Kenneth C. Laudon, Author . - 9th ed . - [S.l.] : New Delhi: PHI Learning, 2006 . - 641vp ; Book.
Rs.680
Languages : English
Descriptors: Computer networks
Electronic commerce
Management information systemKeywords: 'computer networks electronic commerce electronic commerce' Class number: 658.403 Hold
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Barcode Call number Media type Location Section Status 650 658.403 LAU Books Uniglobe Library Technology Available Interactive marketing and customer retention in Nepalese commercial banks / Ananta Puri
Title : Interactive marketing and customer retention in Nepalese commercial banks Material Type: printed text Authors: Ananta Puri, Author Publication Date: 2014 Pagination: 81p. Size: GRP/Thesis Accompanying material: 3/B General note: Including bibliography Languages : English Descriptors: Bank marketing
Banks
Banks and banking
Commercial banks
Direct marketing
Electronic commerce
Interactive marketing
Marketing
TelemarketingKeywords: 'interactive marketing customer banks banks and banking commercial banks electronic commerce nepal' Class number: 658.84 Abstract: Service industries like bank has become more and more crucial in every aspects of business form the last two decades. The extents of banking industries become evident on national economy. Banking industries are expected to be more significant in upcoming future. As it becomes stronger instrument to the modern economy the clients are now getting more choices and easy availability. Therefore, it has become harder for the service oriented firm to do stable business. Moreover, continuous flow of new comers and innovative approaches by the competitors make it harder. It has become difficult for banks to retain the customers. A business that wants to succeed in today’s global competitive market where customers are empowered and brand loyalty erosion is increasing will have to maintain a good relationship with customers. Bank need to investigate customer needs, they have to build relationships with both existing and potential customers, and they will have to satisfy their customers‟ needs. Bank should realize the importance of satisfying and retaining customers. Acquiring 3 new customers can cost five times more that the cost involved in satisfying and retaining current customers.
The study aimed to find the relationship between interactive marketing and customer retention in the Nepalese banking industry. The other objectives of this study are to identify the critical factors of Interactive Marketing in Nepalese Banking sector, to identify the critical factors of customer retention in Nepalese Banking sector, to identify the relationship between interactive marketing and customer retention in banking sector and identify the possible benefits of this relationships, to analyze the relationship between interactive control and customer retention in Nepalese banking sector, to identify the connection between Trust Benevolence and Customer Retention, to assess the relationship between perceived risk and customer retention in commercial banks of Nepal, to explore the relationship between two way communication and customer retention and to examine relationship between delivery speed and customer retention in commercial banks of Nepal.
Questionnaire were developed and distributed to 180 customers but only 150 customers of Nepalese commercial banks respond to collect the required data. The questionnaire were Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on interactive marketing dimensions and customer retention were measured on 5 point liker scale and weighted mean value of each variables were used to examine the relationship between dependent and independent variables as for the study purpose.
The study indicated that dimension of interactive marketing and trust has strong positive significant relationships with customer retention except interactive control and perceived risk. Most of the customers have complaint about two way communications. They feel there is less interaction between the bank and customers, which is decreasing the interest of customers towards bank. The report concludes that there is need to retain customers in the Nepalese banking industry. To maintain a relationship formal incentives are not enough, trust is also necessary.
Interactive marketing and customer retention in Nepalese commercial banks [printed text] / Ananta Puri, Author . - 2014 . - 81p. ; GRP/Thesis + 3/B.
Including bibliography
Languages : English
Descriptors: Bank marketing
Banks
Banks and banking
Commercial banks
Direct marketing
Electronic commerce
Interactive marketing
Marketing
TelemarketingKeywords: 'interactive marketing customer banks banks and banking commercial banks electronic commerce nepal' Class number: 658.84 Abstract: Service industries like bank has become more and more crucial in every aspects of business form the last two decades. The extents of banking industries become evident on national economy. Banking industries are expected to be more significant in upcoming future. As it becomes stronger instrument to the modern economy the clients are now getting more choices and easy availability. Therefore, it has become harder for the service oriented firm to do stable business. Moreover, continuous flow of new comers and innovative approaches by the competitors make it harder. It has become difficult for banks to retain the customers. A business that wants to succeed in today’s global competitive market where customers are empowered and brand loyalty erosion is increasing will have to maintain a good relationship with customers. Bank need to investigate customer needs, they have to build relationships with both existing and potential customers, and they will have to satisfy their customers‟ needs. Bank should realize the importance of satisfying and retaining customers. Acquiring 3 new customers can cost five times more that the cost involved in satisfying and retaining current customers.
The study aimed to find the relationship between interactive marketing and customer retention in the Nepalese banking industry. The other objectives of this study are to identify the critical factors of Interactive Marketing in Nepalese Banking sector, to identify the critical factors of customer retention in Nepalese Banking sector, to identify the relationship between interactive marketing and customer retention in banking sector and identify the possible benefits of this relationships, to analyze the relationship between interactive control and customer retention in Nepalese banking sector, to identify the connection between Trust Benevolence and Customer Retention, to assess the relationship between perceived risk and customer retention in commercial banks of Nepal, to explore the relationship between two way communication and customer retention and to examine relationship between delivery speed and customer retention in commercial banks of Nepal.
Questionnaire were developed and distributed to 180 customers but only 150 customers of Nepalese commercial banks respond to collect the required data. The questionnaire were Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on interactive marketing dimensions and customer retention were measured on 5 point liker scale and weighted mean value of each variables were used to examine the relationship between dependent and independent variables as for the study purpose.
The study indicated that dimension of interactive marketing and trust has strong positive significant relationships with customer retention except interactive control and perceived risk. Most of the customers have complaint about two way communications. They feel there is less interaction between the bank and customers, which is decreasing the interest of customers towards bank. The report concludes that there is need to retain customers in the Nepalese banking industry. To maintain a relationship formal incentives are not enough, trust is also necessary.
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Barcode Call number Media type Location Section Status 43/D 658.84 PUR Thesis/Dissertation Uniglobe Library Technology Available Introduction to management information system / Ramesh Raj Kunwar
Title : Introduction to management information system Material Type: printed text Authors: Ramesh Raj Kunwar, Author Publisher: Kathamandu: Ashmita Publication Publication Date: 2016 Pagination: 252p Size: Book Price: Rs.395 Languages : English Descriptors: Computer networks
Electronic commerce
Management information systemKeywords: 'computer networks electronic commerce Class number: 658.403 Introduction to management information system [printed text] / Ramesh Raj Kunwar, Author . - [S.l.] : Kathamandu: Ashmita Publication, 2016 . - 252p ; Book.
Rs.395
Languages : English
Descriptors: Computer networks
Electronic commerce
Management information systemKeywords: 'computer networks electronic commerce Class number: 658.403 Hold
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Barcode Call number Media type Location Section Status 5810 658.403 KUN Books Uniglobe Library Technology Due for return by 05/01/2024 5811 658.403 KUN Books Uniglobe Library Technology Due for return by 12/04/2022 5812 658.403 KUN Books Uniglobe Library Technology Available 5813 658.403 KUN Books Uniglobe Library Technology Due for return by 04/24/2024 5814 658.403 KUN Books Uniglobe Library Technology Available 5815 658.403 KUN Books Uniglobe Library Technology Due for return by 04/16/2024 5816 658.403 KUN Books Uniglobe Library Technology Due for return by 04/29/2024 5817 658.403 KUN Books Uniglobe Library Technology Due for return by 04/16/2024 5818 658.403 KUN Books Uniglobe Library Technology Due for return by 04/27/2024 5819 658.403 KUN Books Uniglobe Library Technology Due for return by 04/16/2024 5447 658.403 KUN Books Uniglobe Library Technology Due for return by 10/03/2023 5446 658.403 KUN Books Uniglobe Library Technology Available 5445 658.403 KUN Books Uniglobe Library 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for return by 04/16/2024 6844 658.403 KUN Books Uniglobe Library Technology Due for return by 03/14/2024 Management: text and cases / VSP Rao ; V. Hari Krishna
Title : Management: text and cases Material Type: printed text Authors: VSP Rao, Author ; V. Hari Krishna, Author Publisher: New Delhi: excel Publication Date: 2002 Pagination: 966p Size: Book Price: Rs.512 Languages : English Descriptors: Management Keywords: 'information technology management electronic commerce computer networks' Class number: 658.403 Management: text and cases [printed text] / VSP Rao, Author ; V. Hari Krishna, Author . - [S.l.] : New Delhi: excel, 2002 . - 966p ; Book.
Rs.512
Languages : English
Descriptors: Management Keywords: 'information technology management electronic commerce computer networks' Class number: 658.403 Hold
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Barcode Call number Media type Location Section Status 673 658.403 DAV Books Uniglobe Library Technology Available Strategic management: text and cases / Dess, Gregory G.
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