Product and brand management / Mathur, U.C. 

Public ISBD Title : Product and brand management Material Type: printed text Authors: Mathur, U.C., Author Publisher: New Delhi: excel Publication Date: 2007 Pagination: 534p Size: Book Languages : English Descriptors: Brand name products-Management Product management Keywords: 'new products management  branding (marketing)  new products management' Class number: 658.827 Product and brand management [printed text] / Mathur, U.C., Author . - [S.l.] : New Delhi: excel, 2007 . - 534p ; Book. Languages : English Descriptors: Brand name products-Management Product management Keywords: 'new products management  branding (marketing)  new products management' Class number: 658.827

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Barcode	Call number	Media type	Location	Section	Status
360	658.827 MAT	Books	Uniglobe Library	Technology	Available

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