Service marketing: integrating customer focus across the firm / Zeithamal, Valarie A

Public ISBD Title : Service marketing: integrating customer focus across the firm Material Type: printed text Authors: Zeithamal, Valarie A, Author Edition statement: 5th ed Publisher: Delhi: Tata Mc-Graw Hill Publication Date: 2011 Pagination: 763p Size: Books Price: Rs.920 Languages : English Descriptors: Customer services Professional - marketing Service industries -- marketing Keywords: 'customer services  professions - marketing  service industries - marketing' Class number: 658.8 Service marketing: integrating customer focus across the firm [printed text] / Zeithamal, Valarie A, Author  . -  5th ed . - [S.l.] : Delhi: Tata Mc-Graw Hill, 2011 . - 763p ; Books. Rs.920 Languages : English Descriptors: Customer services Professional - marketing Service industries -- marketing Keywords: 'customer services  professions - marketing  service industries - marketing' Class number: 658.8

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