Service marketing: integrating customer focus across the firm / Zeithamal, Valarie A

Public ISBD Title : Service marketing: integrating customer focus across the firm Material Type: printed text Authors: Zeithamal, Valarie A, Author Edition statement: 6th ed Publisher: Delhi: Mc Graw Hill Publication Date: 2013 Pagination: 711p Size: Books Price: Rs.952 Languages : English Descriptors: Customer services Professional -- marketing Service industries - Management Keywords: 'customer services  professions -- marketing  service industries -- marketing' Class number: 658.8 Service marketing: integrating customer focus across the firm [printed text] / Zeithamal, Valarie A, Author  . -  6th ed . - [S.l.] : Delhi: Mc Graw Hill, 2013 . - 711p ; Books. Rs.952 Languages : English Descriptors: Customer services Professional -- marketing Service industries - Management Keywords: 'customer services  professions -- marketing  service industries -- marketing' Class number: 658.8

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4196	658.8 ZEI	Books	Uniglobe Library	Technology	Available
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4199	658.8 ZEI	Books	Uniglobe Library	Technology	Available
4200	658.8 ZEI	Books	Uniglobe Library	Technology	Available
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