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| Title : | ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE | | Material Type: | printed text | | Authors: | GEORGE E. BELCH, Author ; MICHAEL A. BELCH, Author | | Edition statement: | 9TH | | Publisher: | MC GRAW | | Publication Date: | 2018 | | Pagination: | 1016P. | | Size: | Books | | ISBN (or other code): | 978-1-259-02685-0 | | Languages : | English |
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE [printed text] / GEORGE E. BELCH, Author ; MICHAEL A. BELCH, Author . - 9TH . - [S.l.] : MC GRAW, 2018 . - 1016P. ; Books. ISBN : 978-1-259-02685-0 Languages : English |  |
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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
