Title :	Marketing strategy
Material Type:	printed text
Authors:	O.C. Ferrell, Author
Edition statement:	3rd
Publisher:	Australia: Thompson
Publication Date:	2005
Pagination:	628p
Size:	Book
Price:	Rs.724
Languages :	English
Descriptors:	Marketing strategy Marketing-Management
Keywords:	'marketing management  marketing strategy'
Class number:	658.802

Marketing strategy [printed text] / O.C. Ferrell, Author  . -  3rd . - [S.l.] : Australia: Thompson, 2005 . - 628p ; Book.
Rs.724
Languages : English

Descriptors:	Marketing strategy Marketing-Management
Keywords:	'marketing management  marketing strategy'
Class number:	658.802