| Title : | Consumer buying behavior towards herbal cosmetic products in case of Kathmandu valley | | Material Type: | printed text | | Authors: | Beby Jha, Author | | Publication Date: | 2019 | | Pagination: | 107p. | | Size: | GRP/Thesis | | Accompanying material: | 15/B | | Languages : | English | | Abstract: | Buying behavior is the willingness of a customer to buy a certain product or certain service. It is a dependent variable that depends on several external and internal factors. Consumers go through variety of processes before buying a product and purchase decision helps in buying value. Buying Behavior is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. Herbal is a system, which avail the essential fundamentals of nature, to maintain health in a person by preserving their mind, body and spirit in adept equanimity with nature. Natural remedies have immense applications globally. Ayurveda sees health and disease in holistic terms. It links the microcosm of individuals with the cosmos. It takes into account the relationship between energy and matter. Cosmetic refers to all of the products to care for and clean the human body and make it more beautiful. The main goal of such products is to maintain the body in a good condition, protect it from the effects of the environment and aging process, change the appearance and make the body smell nicer.
The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth. In the Western world, the use of cosmetics became prominent in the middle-ages, typically among members of the upper classes. Although it is generally believed that cosmetics as they are now known originated in the Far East, the study of non-industrial cultures indicates the use of cosmetics in every part of the world. Cosmetic became an extensive and popular category among young and adult people as it identified them with a more relaxed lifestyle, greater versatility and comfort.
The major objective of this study is to analyze the consumers buying behavior towards herbal cosmetic products in Kathmandu valley. This study is primarily based on primary source of data. The primary source of data has been used to assess the opinion of respondents with respect to consumer purchasing intention. The questionnaire survey has been conducted to know the opinions of consumers regarding herbal cosmetic products. A set of questionnaire was prepared and distributed to the consumers with in Kathmandu valley. The questions are identified from the previous studies and have been modified in some cases as tailor or best suit in the context of Kathmandu valley. The questions were designed to get the behavioral views, suggestions and perception related information from the respondents. Data were collected using well formulated questionnaires. The questionnaires were self-adjusted, validated and pre-tested. For the analysis of data questionnaire were distributed to the respondents and 205 were collected. So sample size for this study is 205.Descriptive statistics, correlation coefficient and a step wise regression method has been applied to estimate the relationship between consumers buying behavior as a dependent variable with price fairness, quality, value, benefits and brand awareness as independent variables. The collected data has been processed with the use of SPSS statistical package.
The major conclusion of the study is that price fairness, quality, value, benefits and brand awareness has a significant impact on consumer buying behavior. The study shows that price fairness and quality have positive and significant impact on consumer buying behavior at 1 percent level of significance. It indicates that higher the price fairness and quality of the products, higher would be the consumers buying behavior. Likewise; value, benefits and brand awareness have positive impact on consumer buying behavior. The study also concludes that that price fairness, quality, value, benefits and brand awareness have positive and significant relationship with consumer buying behavior indicating that higher the price fairness, quality, value, benefits and brand awareness, higher would be the consumer buying behavior. Therefore, the study also concludes that benefits followed by quality and value have most significant effect on the consumer buying behavior.
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Consumer buying behavior towards herbal cosmetic products in case of Kathmandu valley [printed text] / Beby Jha, Author . - 2019 . - 107p. ; GRP/Thesis + 15/B. Languages : English | Abstract: | Buying behavior is the willingness of a customer to buy a certain product or certain service. It is a dependent variable that depends on several external and internal factors. Consumers go through variety of processes before buying a product and purchase decision helps in buying value. Buying Behavior is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. Herbal is a system, which avail the essential fundamentals of nature, to maintain health in a person by preserving their mind, body and spirit in adept equanimity with nature. Natural remedies have immense applications globally. Ayurveda sees health and disease in holistic terms. It links the microcosm of individuals with the cosmos. It takes into account the relationship between energy and matter. Cosmetic refers to all of the products to care for and clean the human body and make it more beautiful. The main goal of such products is to maintain the body in a good condition, protect it from the effects of the environment and aging process, change the appearance and make the body smell nicer.
The history of cosmetics spans at least 6,000 years of human history, and almost every society on earth. In the Western world, the use of cosmetics became prominent in the middle-ages, typically among members of the upper classes. Although it is generally believed that cosmetics as they are now known originated in the Far East, the study of non-industrial cultures indicates the use of cosmetics in every part of the world. Cosmetic became an extensive and popular category among young and adult people as it identified them with a more relaxed lifestyle, greater versatility and comfort.
The major objective of this study is to analyze the consumers buying behavior towards herbal cosmetic products in Kathmandu valley. This study is primarily based on primary source of data. The primary source of data has been used to assess the opinion of respondents with respect to consumer purchasing intention. The questionnaire survey has been conducted to know the opinions of consumers regarding herbal cosmetic products. A set of questionnaire was prepared and distributed to the consumers with in Kathmandu valley. The questions are identified from the previous studies and have been modified in some cases as tailor or best suit in the context of Kathmandu valley. The questions were designed to get the behavioral views, suggestions and perception related information from the respondents. Data were collected using well formulated questionnaires. The questionnaires were self-adjusted, validated and pre-tested. For the analysis of data questionnaire were distributed to the respondents and 205 were collected. So sample size for this study is 205.Descriptive statistics, correlation coefficient and a step wise regression method has been applied to estimate the relationship between consumers buying behavior as a dependent variable with price fairness, quality, value, benefits and brand awareness as independent variables. The collected data has been processed with the use of SPSS statistical package.
The major conclusion of the study is that price fairness, quality, value, benefits and brand awareness has a significant impact on consumer buying behavior. The study shows that price fairness and quality have positive and significant impact on consumer buying behavior at 1 percent level of significance. It indicates that higher the price fairness and quality of the products, higher would be the consumers buying behavior. Likewise; value, benefits and brand awareness have positive impact on consumer buying behavior. The study also concludes that that price fairness, quality, value, benefits and brand awareness have positive and significant relationship with consumer buying behavior indicating that higher the price fairness, quality, value, benefits and brand awareness, higher would be the consumer buying behavior. Therefore, the study also concludes that benefits followed by quality and value have most significant effect on the consumer buying behavior.
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