| Title : | Consumer buying behavior towards online shopping in Kathmandu valley | | Material Type: | printed text | | Authors: | Namrata Chemjong, Author | | Publication Date: | 2019 | | Pagination: | 114p. | | Size: | GRP/Thesis | | Accompanying material: | 1st/Gmba | | Languages : | English | | Abstract: | Online shopping (sometimes known as e-tail or e-shopping) is a form of electronic commerce which allows consumer to directly buy goods and services from a seller over the internet using a web browser. Internet technologies create marketplaces for consumers to purchase product or services from online web sites instead of shopping in the traditional market channels such as department stores (Zhuang and Babin, 2015). Chen et al. (2002) noted that the benefits of online shopping are rather well known, and that the main and most commonly mentioned incentives for consumers to shop online are said to be convenience, a broader selection, lower prices, and a greater access to information.
The major objective of the study is to analyze factors influencing consumer buying behavior towards online shopping in Kathmandu valley. The specific objectives of this study are to examine the relationship of security & website quality on online buying behavior of consumer, to determine the relationship of convenience & price on online buying behavior of consumer, to analyze the relationship of product performance risk on online buying behavior of consumer, to identify the most influencing factors for consumer buying behavior towards online shopping in Kathmandu valley.
The study is based on primary data. The questionnaire survey is conducted is conducted to know the factors influencing consumer buying behavior towards online shopping in Kathmandu valley. Structured questionnaire was distributed to the various age group customers of Kathmandu valley. For the process of data collection social networks was conducted. Respondents of different level from students, working professionals, housewives and businessmen were taken in consideration. The primary data were used to get the information from the customers regarding the factors they consider while purchasing products and services through online and its impact on online buying behavior of consumer. The total number of observations for the study consists of 250 respondents for analyzing the relationship of convenience, convenience, price, security, product performance risk and website quality with online buying behavior of consumer. The data were entered and commands were operated using user menu of SPSS program. In order to drive the meaningful relationship among the dependent and independent variables descriptive statistics, correlation and regression tools were used in SPSS package.
The major conclusion of this study is that price followed by security and convenience are the most dominant factors that influence the consumer buying behavior towards online shopping in the context of Kathmandu valley. Security, website quality, convince, price have positive and significant impact on online buying behavior of consumer. Product performance risk and online buying behavior of consumer is negatively related, which means if product performance risk decreases it leads to increase in consumer buying behavior towards online shopping. The study also concludes that most of the respondents are satisfied with the online shopping. People are tradition bound and have doubt in mindset as far as issue of online shopping/purchase of product is concerned. However, the study concludes that customers in Kathmandu valley are finding online shopping very comfortable because of many variables like secure transaction, customization or personalization of the websites, reliable, home delivery etc. The study concludes that customer have positive feelings towards online shopping. Recommendations are given on the basis of the findings of the study.
 
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Consumer buying behavior towards online shopping in Kathmandu valley [printed text] / Namrata Chemjong, Author . - 2019 . - 114p. ; GRP/Thesis + 1st/Gmba. Languages : English | Abstract: | Online shopping (sometimes known as e-tail or e-shopping) is a form of electronic commerce which allows consumer to directly buy goods and services from a seller over the internet using a web browser. Internet technologies create marketplaces for consumers to purchase product or services from online web sites instead of shopping in the traditional market channels such as department stores (Zhuang and Babin, 2015). Chen et al. (2002) noted that the benefits of online shopping are rather well known, and that the main and most commonly mentioned incentives for consumers to shop online are said to be convenience, a broader selection, lower prices, and a greater access to information.
The major objective of the study is to analyze factors influencing consumer buying behavior towards online shopping in Kathmandu valley. The specific objectives of this study are to examine the relationship of security & website quality on online buying behavior of consumer, to determine the relationship of convenience & price on online buying behavior of consumer, to analyze the relationship of product performance risk on online buying behavior of consumer, to identify the most influencing factors for consumer buying behavior towards online shopping in Kathmandu valley.
The study is based on primary data. The questionnaire survey is conducted is conducted to know the factors influencing consumer buying behavior towards online shopping in Kathmandu valley. Structured questionnaire was distributed to the various age group customers of Kathmandu valley. For the process of data collection social networks was conducted. Respondents of different level from students, working professionals, housewives and businessmen were taken in consideration. The primary data were used to get the information from the customers regarding the factors they consider while purchasing products and services through online and its impact on online buying behavior of consumer. The total number of observations for the study consists of 250 respondents for analyzing the relationship of convenience, convenience, price, security, product performance risk and website quality with online buying behavior of consumer. The data were entered and commands were operated using user menu of SPSS program. In order to drive the meaningful relationship among the dependent and independent variables descriptive statistics, correlation and regression tools were used in SPSS package.
The major conclusion of this study is that price followed by security and convenience are the most dominant factors that influence the consumer buying behavior towards online shopping in the context of Kathmandu valley. Security, website quality, convince, price have positive and significant impact on online buying behavior of consumer. Product performance risk and online buying behavior of consumer is negatively related, which means if product performance risk decreases it leads to increase in consumer buying behavior towards online shopping. The study also concludes that most of the respondents are satisfied with the online shopping. People are tradition bound and have doubt in mindset as far as issue of online shopping/purchase of product is concerned. However, the study concludes that customers in Kathmandu valley are finding online shopping very comfortable because of many variables like secure transaction, customization or personalization of the websites, reliable, home delivery etc. The study concludes that customer have positive feelings towards online shopping. Recommendations are given on the basis of the findings of the study.
 
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