Advertising / Jefkins, Frank

Public ISBD Title : Advertising Material Type: printed text Authors: Jefkins, Frank, Author Edition statement: 4th ed Publisher: Delhi: Pearson Education Publication Date: 2006 Pagination: 415p Size: Books Price: Rs.928 Languages : English Descriptors: Advertising management Consumer behavior Keywords: 'advertising  management' Class number: 659.1019 Advertising [printed text] / Jefkins, Frank, Author  . -  4th ed . - [S.l.] : Delhi: Pearson Education, 2006 . - 415p ; Books. Rs.928 Languages : English Descriptors: Advertising management Consumer behavior Keywords: 'advertising  management' Class number: 659.1019

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Advertising: and the mind of the con / Max Sutherland 

Public ISBD Title : Advertising: and the mind of the con Material Type: printed text Authors: Max Sutherland, Author Edition statement: 2nd ed Publisher: Allen & unwin Pagination: 326p Size: Book Price: Rs.632 Languages : English Descriptors: Advertising Consumers-Attitude Consumers-psychology Keywords: 'advertising  advertising-psychological aspects  consumers-psychology' Class number: 659.1019 Advertising: and the mind of the con [printed text] / Max Sutherland, Author  . -  2nd ed . - [S.l.] : Allen & unwin, [s.d.] . - 326p ; Book. Rs.632 Languages : English Descriptors: Advertising Consumers-Attitude Consumers-psychology Keywords: 'advertising  advertising-psychological aspects  consumers-psychology' Class number: 659.1019

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Advertising management / Rajeev Batra 

Public ISBD Title : Advertising management Material Type: printed text Authors: Rajeev Batra, Author Edition statement: 5th ed Publisher: Delhi: Pearson Education Publication Date: 1996 Pagination: 754p Size: Books Price: Rs.520 Languages : English Descriptors: Advertising management Consumer behavior Keywords: 'advertising  management' Class number: 659.1019 Advertising management [printed text] / Rajeev Batra, Author  . -  5th ed . - [S.l.] : Delhi: Pearson Education, 1996 . - 754p ; Books. Rs.520 Languages : English Descriptors: Advertising management Consumer behavior Keywords: 'advertising  management' Class number: 659.1019

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Advertising management / Rajeev Batra

Public ISBD Title : Advertising management Material Type: printed text Authors: Rajeev Batra, Author Edition statement: 5th ed Publisher: Delhi: Pearson Education Publication Date: 2009 Pagination: 768p Size: Books Price: Rs.840 Languages : English Descriptors: Advertising management Consumer behavior Keywords: 'advertising  management' Class number: 659.1019 Advertising management [printed text] / Rajeev Batra, Author  . -  5th ed . - [S.l.] : Delhi: Pearson Education, 2009 . - 768p ; Books. Rs.840 Languages : English Descriptors: Advertising management Consumer behavior Keywords: 'advertising  management' Class number: 659.1019

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