Title :	Service marketing: integrating customer focus across the firm
Material Type:	printed text
Authors:	Zeithamal, Valarie A, Author
Edition statement:	5th ed
Publisher:	Delhi: Tata Mc-Graw Hill
Publication Date:	2011
Pagination:	763p
Size:	Books
Price:	Rs.920
Languages :	English
Descriptors:	Customer services Professional - marketing Service industries -- marketing
Keywords:	'customer services  professions - marketing  service industries - marketing'
Class number:	658.8

Service marketing: integrating customer focus across the firm [printed text] / Zeithamal, Valarie A, Author  . -  5th ed . - [S.l.] : Delhi: Tata Mc-Graw Hill, 2011 . - 763p ; Books.
Rs.920
Languages : English

Descriptors:	Customer services Professional - marketing Service industries -- marketing
Keywords:	'customer services  professions - marketing  service industries - marketing'
Class number:	658.8