| Title : | Consumer's perception toward online shopping in Kathmandu valley | | Material Type: | printed text | | Authors: | Pratiksha Acharya, Author | | Publication Date: | 2017 | | Pagination: | 93p. | | Size: | GRP/Thesis | | Accompanying material: | 10/B | | Languages : | English | | Abstract: | Online shopping is considered to be a very helpful way of buying products through the internet. It allows customers to enjoy a wide variety of products and items not only from a specific store, but from a diverse storage that includes all kinds of items. Online shopping also provides customers with a good customer service that also occurs online. Many people around the world prefer to shop online and buy products from several brands and companies that they cannot find or are not available for purchase in their home countries. Nowadays, with the help of the new technology and the support of the internet, people from all around the world started to purchase items online by simply sitting in their homes. Most consumers form expectations of product, vendor, service and quality of the website that they patronize before engaging in online shopping activities. These expectations influence their perception and intentions to shop at a certain internet store and consequently and their decision making process and purchasing behavior.Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office from online stores. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer.
The major objective of the study is to explore consumers’ perception towards online shopping in Kathmandu valley. The specific objectives are to find out the relationship between consumers’ perception and aspect of consumers’ perception in Kathmandu valley and to analyze the relationship between consumers’ perception and aspect of consumers’ perception in Kathmandu valley, to identify the relationship between website quality and consumers’ perception towards online shopping, to examine the relationship between product quality and consumers’ perception towards online shopping, to analyze the relationship between consumer service and consumers’ perception towards online shopping, to identify the relationship between price and consumers’ perception towards online shopping, and to identify the relationship between security and consumer's perception towards online shopping.
This study is based on primary data. The questionnaire survey is conducted to know the perception of consumer toward online shopping in Kathmandu valley. A set of questionnaire was prepared and distributed to the random individual from different occupation, different gender and different age group. The questions were designed to get the views, related information from the respondents. Data were collected using well formulated and structured questionnaires. The questionnaire is self-adjusted, validated and pre-tested. The respondents represent 260 individuals of different occupation: student, self-employed, job holders and housewives; and questionnaires response were collected. The information related to consumer perception using proxies such as website quality, product quality, convenience, price and security were also administered through questionnaires. Descriptive statistics, correlation coefficient and a step wise regression method is applied to estimate the relationship between dependent variables consumer perception independent variables i.e. website quality, product quality, convenience, price and security. The collected data has been processed with the use of SPSS Statistical package. Therefore, different statistical tests of significance for validation of model such as t-test, F-test and R-square test were also used.
The major conclusion of this study is that consumer perception has positive relationship with all independent variables. The results show that website quality is positively related to the consumer’s perception. This indicates that higher the website quality, higher would be the consumer’s perception. Likewise, the result indicates that there is positive relationship between product quality and consumer’s perception indicating increase in the level of product quality leads to increase in consumer’s perception. The result also shows convenience is positively related to consumer’s perception. This indicates that higher the consumer service and convenience to consumer, higher would be the consumer’s perception towards online shopping. Likewise, lower in price leads to increase in consumer’s perception. Similarly, the result shows that there is positive relationship between price and consumers’ perception. This indicates that lower and affordable the price of the product in the online shopping higher will be the consumers’ perception toward online shopping. Similarly, the result shows that there is positive relationship between security and consumers’ perception. This mean that higher the security level regarding personal information, payment system, etc. in online shopping, higher would be the consumer’s perception towards online shopping. Recommendations are given on the basis of the findings of the study.
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Consumer's perception toward online shopping in Kathmandu valley [printed text] / Pratiksha Acharya, Author . - 2017 . - 93p. ; GRP/Thesis + 10/B. Languages : English | Abstract: | Online shopping is considered to be a very helpful way of buying products through the internet. It allows customers to enjoy a wide variety of products and items not only from a specific store, but from a diverse storage that includes all kinds of items. Online shopping also provides customers with a good customer service that also occurs online. Many people around the world prefer to shop online and buy products from several brands and companies that they cannot find or are not available for purchase in their home countries. Nowadays, with the help of the new technology and the support of the internet, people from all around the world started to purchase items online by simply sitting in their homes. Most consumers form expectations of product, vendor, service and quality of the website that they patronize before engaging in online shopping activities. These expectations influence their perception and intentions to shop at a certain internet store and consequently and their decision making process and purchasing behavior.Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from the comfort of their home or office from online stores. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer.
The major objective of the study is to explore consumers’ perception towards online shopping in Kathmandu valley. The specific objectives are to find out the relationship between consumers’ perception and aspect of consumers’ perception in Kathmandu valley and to analyze the relationship between consumers’ perception and aspect of consumers’ perception in Kathmandu valley, to identify the relationship between website quality and consumers’ perception towards online shopping, to examine the relationship between product quality and consumers’ perception towards online shopping, to analyze the relationship between consumer service and consumers’ perception towards online shopping, to identify the relationship between price and consumers’ perception towards online shopping, and to identify the relationship between security and consumer's perception towards online shopping.
This study is based on primary data. The questionnaire survey is conducted to know the perception of consumer toward online shopping in Kathmandu valley. A set of questionnaire was prepared and distributed to the random individual from different occupation, different gender and different age group. The questions were designed to get the views, related information from the respondents. Data were collected using well formulated and structured questionnaires. The questionnaire is self-adjusted, validated and pre-tested. The respondents represent 260 individuals of different occupation: student, self-employed, job holders and housewives; and questionnaires response were collected. The information related to consumer perception using proxies such as website quality, product quality, convenience, price and security were also administered through questionnaires. Descriptive statistics, correlation coefficient and a step wise regression method is applied to estimate the relationship between dependent variables consumer perception independent variables i.e. website quality, product quality, convenience, price and security. The collected data has been processed with the use of SPSS Statistical package. Therefore, different statistical tests of significance for validation of model such as t-test, F-test and R-square test were also used.
The major conclusion of this study is that consumer perception has positive relationship with all independent variables. The results show that website quality is positively related to the consumer’s perception. This indicates that higher the website quality, higher would be the consumer’s perception. Likewise, the result indicates that there is positive relationship between product quality and consumer’s perception indicating increase in the level of product quality leads to increase in consumer’s perception. The result also shows convenience is positively related to consumer’s perception. This indicates that higher the consumer service and convenience to consumer, higher would be the consumer’s perception towards online shopping. Likewise, lower in price leads to increase in consumer’s perception. Similarly, the result shows that there is positive relationship between price and consumers’ perception. This indicates that lower and affordable the price of the product in the online shopping higher will be the consumers’ perception toward online shopping. Similarly, the result shows that there is positive relationship between security and consumers’ perception. This mean that higher the security level regarding personal information, payment system, etc. in online shopping, higher would be the consumer’s perception towards online shopping. Recommendations are given on the basis of the findings of the study.
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