Title :	Service marketing: integrating customer focus across the firm
Material Type:	printed text
Authors:	Zeithamal, Valarie A, Author
Edition statement:	6th ed
Publisher:	Delhi: Mc Graw Hill
Publication Date:	2013
Pagination:	711p
Size:	Books
Price:	Rs.952
Languages :	English
Descriptors:	Customer services Professional -- marketing Service industries - Management
Keywords:	'customer services  professions -- marketing  service industries -- marketing'
Class number:	658.8

Service marketing: integrating customer focus across the firm [printed text] / Zeithamal, Valarie A, Author  . -  6th ed . - [S.l.] : Delhi: Mc Graw Hill, 2013 . - 711p ; Books.
Rs.952
Languages : English

Descriptors:	Customer services Professional -- marketing Service industries - Management
Keywords:	'customer services  professions -- marketing  service industries -- marketing'
Class number:	658.8