The impact of internal marketing on employee's job satisfaction of commercial banks in Nepal / Sujata Bhandari 

Public ISBD Title : The impact of internal marketing on employee's job satisfaction of commercial banks in Nepal Material Type: printed text Authors: Sujata Bhandari, Author Publication Date: 2014 Pagination: 80p. Size: GRP/Thesis Accompanying material: 3/B General note: Including bibilography Languages : English Descriptors: Bank and banking Banking Commercial banks Internet banking Job satisfaction Keywords: 'internet banking  banks  banks and banking  commercial banks  nepal  customer  customer satisfaction' Class number: 332.102 Abstract: Banking sector is very important for any country. It works as a back bone for an economy. An effective banking system can aid in rapid economic. Banking efficiency and effectives where on one hand rests on its products and services, on the other hand employees play a vital role in taking those to the customers thus it is of utmost importance to be knowledgeable about the feelings of the employees, their motivation, satisfaction and level of commitment to workplace is a criterion for organizational survival and ultimate growth. The process of internal marketing is seen as particularly important in the financial services sector. Internal marketing is becoming the rising issue in Nepalese business industries. Successful organizations understand that transforming the IM practices requires in depth analyses of its effectiveness. The study aimed to assess the relationship between employees’ satisfaction and Internal Marketing in the Nepalese banking industry. The other objectives of this study are to identify the dimensions of the internal marketing with reference to employee satisfaction in Nepalese commercial banks, to examine the relationship between organizational support and employees’ satisfaction in commercial banks of Nepal, to analyze the relationship between Supervisory support and employees’ satisfaction in commercial banks of Nepal, to identify the relationship between motivation and employees’ satisfaction in commercial banks of Nepal, to explore the relationship between selection and appointment and employees’ satisfaction in commercial banks of Nepal, to assess the relationship between Training & development and employees’ satisfaction in commercial banks of Nepal and to assess the need for enhancing Internal Marketing in commercial banks of Nepal. In order to achieve the objectives primary data collection was performed by providing questionnaire to 140 employees of 23 commercial banks. The questionnaire were Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on internal marketing dimensions and employee satisfaction were measured on 5 point liker scale and weighted mean value of each variables were used to examine the relationship between independent and independent variables as for the study purpose. The result confirmed that the IM function has effective role in the organization for employee satisfaction. Recommendations were made on future transformation actions for the IM function. The major conclusion of this study is that all variable has positive relation with employee satisfaction. If the Nepalese commercial banks treat their employees as inner customer and fulfill their needs then it will bring the rise in employee job satisfaction. Most of the employees are not well satisfied with the selection and appointment and supervisory support so commercial banks have to still work on those sectors to provide satisfaction to the employees. The impact of internal marketing on employee's job satisfaction of commercial banks in Nepal [printed text] / Sujata Bhandari, Author . - 2014 . - 80p. ; GRP/Thesis + 3/B. Including bibilography Languages : English Descriptors: Bank and banking Banking Commercial banks Internet banking Job satisfaction Keywords: 'internet banking  banks  banks and banking  commercial banks  nepal  customer  customer satisfaction' Class number: 332.102 Abstract: Banking sector is very important for any country. It works as a back bone for an economy. An effective banking system can aid in rapid economic. Banking efficiency and effectives where on one hand rests on its products and services, on the other hand employees play a vital role in taking those to the customers thus it is of utmost importance to be knowledgeable about the feelings of the employees, their motivation, satisfaction and level of commitment to workplace is a criterion for organizational survival and ultimate growth. The process of internal marketing is seen as particularly important in the financial services sector. Internal marketing is becoming the rising issue in Nepalese business industries. Successful organizations understand that transforming the IM practices requires in depth analyses of its effectiveness. The study aimed to assess the relationship between employees’ satisfaction and Internal Marketing in the Nepalese banking industry. The other objectives of this study are to identify the dimensions of the internal marketing with reference to employee satisfaction in Nepalese commercial banks, to examine the relationship between organizational support and employees’ satisfaction in commercial banks of Nepal, to analyze the relationship between Supervisory support and employees’ satisfaction in commercial banks of Nepal, to identify the relationship between motivation and employees’ satisfaction in commercial banks of Nepal, to explore the relationship between selection and appointment and employees’ satisfaction in commercial banks of Nepal, to assess the relationship between Training & development and employees’ satisfaction in commercial banks of Nepal and to assess the need for enhancing Internal Marketing in commercial banks of Nepal. In order to achieve the objectives primary data collection was performed by providing questionnaire to 140 employees of 23 commercial banks. The questionnaire were Yes, No, Ranking Scale, Likert and other demographic information were used to collect primary data. The Likert scale on the different variables on internal marketing dimensions and employee satisfaction were measured on 5 point liker scale and weighted mean value of each variables were used to examine the relationship between independent and independent variables as for the study purpose. The result confirmed that the IM function has effective role in the organization for employee satisfaction. Recommendations were made on future transformation actions for the IM function. The major conclusion of this study is that all variable has positive relation with employee satisfaction. If the Nepalese commercial banks treat their employees as inner customer and fulfill their needs then it will bring the rise in employee job satisfaction. Most of the employees are not well satisfied with the selection and appointment and supervisory support so commercial banks have to still work on those sectors to provide satisfaction to the employees.

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Barcode	Call number	Media type	Location	Section	Status
44/D	332.102 BHA	Thesis/Dissertation	Uniglobe Library	Social Sciences	Available

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