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Services marketing: people, technology, strategy / Christopher, Lovelock
Title : Services marketing: people, technology, strategy Material Type: printed text Authors: Christopher, Lovelock, Author Publisher: Delhi: Pearson Education Publication Date: 2013 Pagination: 683p Size: Books Price: Rs.958 Languages : English Descriptors: Customer services
Professional -- marketing
Service industries -- marketingKeywords: 'Customer services Professional -- marketing Professional -- marketing' Class number: 658.8 Services marketing: people, technology, strategy [printed text] / Christopher, Lovelock, Author . - [S.l.] : Delhi: Pearson Education, 2013 . - 683p ; Books.
Rs.958
Languages : English
Descriptors: Customer services
Professional -- marketing
Service industries -- marketingKeywords: 'Customer services Professional -- marketing Professional -- marketing' Class number: 658.8 Hold
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Barcode Call number Media type Location Section Status 4135 658.8 CHR Books Uniglobe Library Technology Available 4136 658.8 CHR Books Uniglobe Library Technology Available